Ashland, OR, United States of America, 97520
Feeds
Are You Promoting Your Wine Club Enough?
Your wine club is an important avenue for additional sales, not only through wine club sales but through the promotion of your products to people who may never have heard of your wines through your current wine club members.
When people join your wine club they are more likely to offer your wines to others. They are also more liked to introduce your wines to others by using the wine as gifts or taking a bottle to a party or event they are attending.
Additionally, because they have joined your wine club and really believe in your products, your members are more likely to talk about the wines and the winery to others whether they are friends or strangers.
For example:
Wine club members who are in the winery to pick up their wine club purchases are likely to talk to other visitors about how great your wine club is while they are there.
Club members will bring out wine club wines to share with friends they have invited over for dinner or a drink.
If wine is a topic of conversation for your wine club members at parties, meetings, or other occasions your wine will be part of the discussion.
Your wine club members also like to tell others they are part of your wine club, especially when they can talk about special events they get invited to as wine club members only.
Consider a special wine club sign-up month where you add a couple of additional benefits for those who sign up.
Your wine club should be promoted in the tasting room with written information, signage, and by the winery staff as well as through your newsletters. At least a couple of times a year do a mailer or email reminding people about the wine club and why it is such a great thing for them.
A tip of the glass from me to you!
About
Elizabeth Slater of In Short Direct Marketing is recognized throughout North America as speaker and trainer, increasing sales for wineries through staff training in sales, customer service and all avenues of direct marketing. In Short has works with individual wineries as well as winery associations throughout North America.
INCREASE WINE CLUB SALES & RETENTION: Do you have enough wine club members? Are you retaining them?
Elizabeth Slater, In Short Direct Marketing’s wine club expert, gives your staff the tools they need to make your wine club membership sales and retention soar. In addition to working with individual wineries, Elizabeth teaches wine club classes at both Sonoma State University and Santa Rosa Junior College.
Testimonials
”After a very interactive training with our team, our following month saw over a65% increasein wine club signup rates—our best month to date! Dutton Goldfield, Sonoma County
“…Elizabeth Slater’s guidance and training provided the perfect platform, helping us double our Wine Club signups in the last 3 months compared to last year. If you’re serious about improving your business, then give her a call...”
Franciscan Estates, Napa County
Other Seminars & Training
Staff and management training should be as integral a part of the operation of a successful winery as using the very best grapes and producing top notch wines. Yet, despite its iymportance, it is the component of business operations that is most easily and most often ignored. In fact, it is frequently not recognized as a component of successful business operations at all.
E (as she is known) presents seminars and workshops on a variety of marketing and sales subjects to wineries and winery associations throughout North America. She is a featured speaker at Wineries Unlimited and presents regularly at state and province conferences working across the US and Canada.
In Short was started as a direct marketing company in 1994 and added workshops and seminars to the mix in 1997. Elizabeth's dynamic and humorous speaking style has made her a popular and busy speaker both in and out of the wine industry.
"In Short Direct Marketing is an essential business tool." - Maureen Hendrikson, Patit Creek Cellars
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Founder | Elizabeth Slater | E@inshortmarketing.com | 707-836-8730 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| In Short Direct Marketing | , Ashland | OR | United States of America | 97520 |
List of Locations
Profile Picture