Ashland, OR, United States of America, 97520
Feeds
Selling More Wine
What are your plans for bringing in more customers this year? If you already have a plan, is it in writing? If not now is the time to put a plan together.
Start by talking to your staff. Ask them what their opinions on customer satisfaction are. What do your customers say that they like/love about your wines, winery, events, and employees? You may also want to ask your guests why they continue to visit, what is it that brings them back?
You may want to create a series of short questionnaires for your guests to complete. Nothing too arduous. Each questionnaire will be on a different subject, for example:
- The atmosphere of the winery
- The friendliness of the staff
- The attractiveness of the tasting room and/or what could be done to improve it
- Whether they had to wait to be served
This might be a good topic for a staff meeting. Ask your staff to keep track for a week of what their customers say to them about the winery, wines, atmosphere, etc.
Another way to get ideas may be to start a few focus groups. Invite a few of your regular customers to come to the winery and participate in a focus group, Ask the focus group to give you their ideas on the strengths and weaknesses of customer service, the look/layout of the tasting room, and how they were treated.
If the tasting room is busy, you may want to have a printed sheet that asks about the guests’ visit for the staff to give them or put it in with the wine they order either to be shipped or to take with them.
Next week we will talk about what questions you could ask your guests.
A tip of the glass from me to you!
About
Elizabeth Slater of In Short Direct Marketing is recognized throughout North America as speaker and trainer, increasing sales for wineries through staff training in sales, customer service and all avenues of direct marketing. In Short has works with individual wineries as well as winery associations throughout North America.
INCREASE WINE CLUB SALES & RETENTION: Do you have enough wine club members? Are you retaining them?
Elizabeth Slater, In Short Direct Marketing’s wine club expert, gives your staff the tools they need to make your wine club membership sales and retention soar. In addition to working with individual wineries, Elizabeth teaches wine club classes at both Sonoma State University and Santa Rosa Junior College.
Testimonials
”After a very interactive training with our team, our following month saw over a65% increasein wine club signup rates—our best month to date! Dutton Goldfield, Sonoma County
“…Elizabeth Slater’s guidance and training provided the perfect platform, helping us double our Wine Club signups in the last 3 months compared to last year. If you’re serious about improving your business, then give her a call...”
Franciscan Estates, Napa County
Other Seminars & Training
Staff and management training should be as integral a part of the operation of a successful winery as using the very best grapes and producing top notch wines. Yet, despite its iymportance, it is the component of business operations that is most easily and most often ignored. In fact, it is frequently not recognized as a component of successful business operations at all.
E (as she is known) presents seminars and workshops on a variety of marketing and sales subjects to wineries and winery associations throughout North America. She is a featured speaker at Wineries Unlimited and presents regularly at state and province conferences working across the US and Canada.
In Short was started as a direct marketing company in 1994 and added workshops and seminars to the mix in 1997. Elizabeth's dynamic and humorous speaking style has made her a popular and busy speaker both in and out of the wine industry.
"In Short Direct Marketing is an essential business tool." - Maureen Hendrikson, Patit Creek Cellars
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Founder | Elizabeth Slater | E@inshortmarketing.com | 707-836-8730 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| In Short Direct Marketing | , Ashland | OR | United States of America | 97520 |
List of Locations
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