Ashland, OR, United States of America, 97520
When you work in a tasting room you usually have a lot of information about your wines to pass along to your customers. With all the information you have to present to your customers about the wine, it is easy to give them too many facts and might end up confusing them.
Before you start talking about the wines, get some information about the people you are serving by asking them some questions. Naturally what you ask them depends on who they are:
If they are regular customers, the questions you will ask them are going to be much different from the questions that you would ask first-time guests.
With first-time guests, you need to spend a little time finding out about them and their familiarity with your winery. Some of the questions you might want to ask:
If they tell you they were at another winery and the person there recommended you, ask the customers which winery they were at so that you can thank the winery.
If they were recommended by friends, find out who their friends are. If they are people who are on your list or who are regular customers, drop them an email or a note to thank them for recommending their friends. Make a note to offer them something special the next time they come into the winery.
Show an interest in new customers. Ask if they are familiar with your wines:
Ask a few questions about their interest in wine.
This helps you present the information that suits their level of knowledge.
These things help personalize the visit and will bring them back.
A tip of the glass from me to you!
Elizabeth Slater of In Short Direct Marketing is recognized throughout North America as speaker and trainer, increasing sales for wineries through staff training in sales, customer service and all avenues of direct marketing. In Short has works with individual wineries as well as winery associations throughout North America.
INCREASE WINE CLUB SALES & RETENTION: Do you have enough wine club members? Are you retaining them?
Elizabeth Slater, In Short Direct Marketing’s wine club expert, gives your staff the tools they need to make your wine club membership sales and retention soar. In addition to working with individual wineries, Elizabeth teaches wine club classes at both Sonoma State University and Santa Rosa Junior College.
Testimonials
”After a very interactive training with our team, our following month saw over a65% increasein wine club signup rates—our best month to date! Dutton Goldfield, Sonoma County
“…Elizabeth Slater’s guidance and training provided the perfect platform, helping us double our Wine Club signups in the last 3 months compared to last year. If you’re serious about improving your business, then give her a call...”
Franciscan Estates, Napa County
Other Seminars & Training
Staff and management training should be as integral a part of the operation of a successful winery as using the very best grapes and producing top notch wines. Yet, despite its iymportance, it is the component of business operations that is most easily and most often ignored. In fact, it is frequently not recognized as a component of successful business operations at all.
E (as she is known) presents seminars and workshops on a variety of marketing and sales subjects to wineries and winery associations throughout North America. She is a featured speaker at Wineries Unlimited and presents regularly at state and province conferences working across the US and Canada.
In Short was started as a direct marketing company in 1994 and added workshops and seminars to the mix in 1997. Elizabeth's dynamic and humorous speaking style has made her a popular and busy speaker both in and out of the wine industry.
"In Short Direct Marketing is an essential business tool." - Maureen Hendrikson, Patit Creek Cellars
Title | Name | Phone | Extension | |
---|---|---|---|---|
Founder | Elizabeth Slater | E@inshortmarketing.com | 707-836-8730 |
Locations | Address | State | Country | Zip Code |
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In Short Direct Marketing | , Ashland | OR | United States of America | 97520 |