Ashland, OR, United States of America, 97520
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Encouraging Customer Recommendations
How many times have you seen strangers start talking to each other in your tasting room? It happens quite a lot. Many times, your customers will start a conversation with other guests about the wineries they have visited that day (or over the weekend) and what they thought about the wines, and how they were treated.
Most people, when out wine tasting, are likely to get into conversations with people they meet in the wineries that they are visiting. Usually, a conversation will turn to the wineries they visited, the way they were treated, and how they enjoyed the wines.
Sometimes, however, the conversations are not as positive. Possibly the guests were not treated well at one winery or another that they visited, or the wines may not have been the varietals they liked.
Listen to what your guests have to say about the wineries they have visited, how they liked them, and how they liked the wines. Not enjoying the wines may just be a matter of taste, or lack of wine knowledge. However, if they say that the staff was not very nice, did not treat them well, or did not know much about the wines they were pouring, that is a different story. This is something that should be corrected because there is the possibility that their experience in one winery may turn them off the whole appellation they are visiting.
While yours is not the winery that ignored them or treated them badly it may still affect your business if these customers decide not to visit the wine district again.
What happens in one winery may influence the guests' experience of the whole area and they may not come back. There are lots of other wine areas to visit, so treating your guests well and making sure they know that they are important to your winery and others in the area, will bring them back.
A tip of the glass from me to you!
E
Elizabeth Slater: In Short Direct Marketing
707 953 1289
About
Elizabeth Slater of In Short Direct Marketing is recognized throughout North America as speaker and trainer, increasing sales for wineries through staff training in sales, customer service and all avenues of direct marketing. In Short has works with individual wineries as well as winery associations throughout North America.
INCREASE WINE CLUB SALES & RETENTION: Do you have enough wine club members? Are you retaining them?
Elizabeth Slater, In Short Direct Marketing’s wine club expert, gives your staff the tools they need to make your wine club membership sales and retention soar. In addition to working with individual wineries, Elizabeth teaches wine club classes at both Sonoma State University and Santa Rosa Junior College.
Testimonials
”After a very interactive training with our team, our following month saw over a65% increasein wine club signup rates—our best month to date! Dutton Goldfield, Sonoma County
“…Elizabeth Slater’s guidance and training provided the perfect platform, helping us double our Wine Club signups in the last 3 months compared to last year. If you’re serious about improving your business, then give her a call...”
Franciscan Estates, Napa County
Other Seminars & Training
Staff and management training should be as integral a part of the operation of a successful winery as using the very best grapes and producing top notch wines. Yet, despite its iymportance, it is the component of business operations that is most easily and most often ignored. In fact, it is frequently not recognized as a component of successful business operations at all.
E (as she is known) presents seminars and workshops on a variety of marketing and sales subjects to wineries and winery associations throughout North America. She is a featured speaker at Wineries Unlimited and presents regularly at state and province conferences working across the US and Canada.
In Short was started as a direct marketing company in 1994 and added workshops and seminars to the mix in 1997. Elizabeth's dynamic and humorous speaking style has made her a popular and busy speaker both in and out of the wine industry.
"In Short Direct Marketing is an essential business tool." - Maureen Hendrikson, Patit Creek Cellars
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Founder | Elizabeth Slater | E@inshortmarketing.com | 707-836-8730 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| In Short Direct Marketing | , Ashland | OR | United States of America | 97520 |
List of Locations
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