Ashland, OR, United States of America, 97520
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Encouraging Customers to Purchase Wine
How is the customer service at your winery? Is the service you give your customers more important than telling them about the wines you produce? Do you think more about making your customers happy than you do about making sure they have every bit of information that you think is important to them?
In many wineries that I visit, they are more interested in telling me about the wines than they are in finding out about my interest in wine, how regularly I drink wine and what part wine plays in my life.
If you want to sell wine, you are always better off talking to your customers about their interest in wine, their enjoyment of wine, and the role that wine plays in their lives. In other words, focus on what is important to your guests and you will be able to give them the information they need to make a buying decision.
Giving your guests too much information about wine can overwhelm them and they may not know what to pick. The problem with that is that they are less likely to be able to make a decision and therefore walk away with a couple of bottles rather than a case or mixed case of wine.
Take the time to ask your guests questions about their relationship with wine, how often they drink with meals, and what wine means in their lives. Having this information will allow you to tailor your presentation to what is important to them rather than what you think they may want to hear.
The easiest way to any sale is to focus on the customer rather than focus on the wine. Start practicing focusing on your customers, their interests, their likes and dislikes, and the role wine plays in their lives. You will sell more wine in the long run.
A tip of the glass from me to you!
About
Elizabeth Slater of In Short Direct Marketing is recognized throughout North America as speaker and trainer, increasing sales for wineries through staff training in sales, customer service and all avenues of direct marketing. In Short has works with individual wineries as well as winery associations throughout North America.
INCREASE WINE CLUB SALES & RETENTION: Do you have enough wine club members? Are you retaining them?
Elizabeth Slater, In Short Direct Marketing’s wine club expert, gives your staff the tools they need to make your wine club membership sales and retention soar. In addition to working with individual wineries, Elizabeth teaches wine club classes at both Sonoma State University and Santa Rosa Junior College.
Testimonials
”After a very interactive training with our team, our following month saw over a65% increasein wine club signup rates—our best month to date! Dutton Goldfield, Sonoma County
“…Elizabeth Slater’s guidance and training provided the perfect platform, helping us double our Wine Club signups in the last 3 months compared to last year. If you’re serious about improving your business, then give her a call...”
Franciscan Estates, Napa County
Other Seminars & Training
Staff and management training should be as integral a part of the operation of a successful winery as using the very best grapes and producing top notch wines. Yet, despite its iymportance, it is the component of business operations that is most easily and most often ignored. In fact, it is frequently not recognized as a component of successful business operations at all.
E (as she is known) presents seminars and workshops on a variety of marketing and sales subjects to wineries and winery associations throughout North America. She is a featured speaker at Wineries Unlimited and presents regularly at state and province conferences working across the US and Canada.
In Short was started as a direct marketing company in 1994 and added workshops and seminars to the mix in 1997. Elizabeth's dynamic and humorous speaking style has made her a popular and busy speaker both in and out of the wine industry.
"In Short Direct Marketing is an essential business tool." - Maureen Hendrikson, Patit Creek Cellars
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Founder | Elizabeth Slater | E@inshortmarketing.com | 707-836-8730 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| In Short Direct Marketing | , Ashland | OR | United States of America | 97520 |
List of Locations
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