Ashland, OR, United States of America, 97520
Feeds
Ways to Encourage New Guests to Become Long-Term Customers
What are you doing to make your winery stand out from the crowd? You want new customers to visit and to come back often. Offering a mediocre experience is not likely to do that. If you know that your tasting room provides a great experience for new customers, let the people you meet know. That will bring your customers back time after time, and let potential customers know.
If your winery does outside tastings with other wineries in your area, make sure that the staff who pour at these tastings tell newcomers how great the winery is. Selling the quality of the wine, the great atmosphere in the tasting room, and the friendliness of the staff are all good ways to encourage people you meet in other venues to visit the winery.
This is especially true when your winery and others in your area are pouring at a tasting away from the winery. The people you are meeting and offering wine to may never have been to your winery before and have no idea what they are missing. It is up to you to let them know.
When people come to the table to taste the wine, if you don’t recognize them, ask them if they have ever visited the winery. If the answer is no, that they have not been to the winery, then encourage them to come.
Ask a couple of questions to discover what wines they enjoy, to ensure that you have wines they would like. Give them a short overview of the winery and wines (don’t go into too much detail) and invite them to come for a visit.
Be sure to get their contact information so you may send them a written invite or email.
A tip of the glass from me to you!
About
Elizabeth Slater of In Short Direct Marketing is recognized throughout North America as speaker and trainer, increasing sales for wineries through staff training in sales, customer service and all avenues of direct marketing. In Short has works with individual wineries as well as winery associations throughout North America.
INCREASE WINE CLUB SALES & RETENTION: Do you have enough wine club members? Are you retaining them?
Elizabeth Slater, In Short Direct Marketing’s wine club expert, gives your staff the tools they need to make your wine club membership sales and retention soar. In addition to working with individual wineries, Elizabeth teaches wine club classes at both Sonoma State University and Santa Rosa Junior College.
Testimonials
”After a very interactive training with our team, our following month saw over a65% increasein wine club signup rates—our best month to date! Dutton Goldfield, Sonoma County
“…Elizabeth Slater’s guidance and training provided the perfect platform, helping us double our Wine Club signups in the last 3 months compared to last year. If you’re serious about improving your business, then give her a call...”
Franciscan Estates, Napa County
Other Seminars & Training
Staff and management training should be as integral a part of the operation of a successful winery as using the very best grapes and producing top notch wines. Yet, despite its iymportance, it is the component of business operations that is most easily and most often ignored. In fact, it is frequently not recognized as a component of successful business operations at all.
E (as she is known) presents seminars and workshops on a variety of marketing and sales subjects to wineries and winery associations throughout North America. She is a featured speaker at Wineries Unlimited and presents regularly at state and province conferences working across the US and Canada.
In Short was started as a direct marketing company in 1994 and added workshops and seminars to the mix in 1997. Elizabeth's dynamic and humorous speaking style has made her a popular and busy speaker both in and out of the wine industry.
"In Short Direct Marketing is an essential business tool." - Maureen Hendrikson, Patit Creek Cellars
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Founder | Elizabeth Slater | E@inshortmarketing.com | 707-836-8730 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| In Short Direct Marketing | , Ashland | OR | United States of America | 97520 |
List of Locations
Profile Picture