Ashland, OR, United States of America, 97520
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Do You Appreciate Your Customers?
Asking if you appreciate your customers may seem like a silly question. We all know that if it wasn’t for customers we would not, most likely, still be in business. However, we don’t always remember to tell our customers (especially our long-term and very loyal customers) how much we appreciate them.
These days when everything is done through emails and such, it is easy to forget that a handwritten note may mean a lot more to your customers than an email. Even a handwritten note sent a couple of times a year can increase your customers’ loyalty to your business.
It is easy to believe your customers already know that you appreciate them, but a note or a phone call, even a personal email from the winery owner, tasting room manager, or one of the tasting room staff will increase your customers’ appreciation of your business. More importantly: a note, phone call, etc., can let your customers know that you and your staff appreciate them.
Many of your regular customers already promote your wines and winery to their friends and others they contact. Not only do they talk about your wines, but they also talk about how great the staff is and how helpful and knowledgeable they are, and share the information with their friends. Once your customers like your wines, they start promoting them to others, bringing your winery more consumer recognition and, more importantly, more sales, and people to add to your mailing list.
Let your customers know how much you appreciate them in small ways:
- Send personal notes for birthdays, anniversaries, or special occasions.
- If you see them in the tasting room, take the time to say hello, even if you are not serving them.
More on this next week.
A tip of the glass from me to you!
About
Elizabeth Slater of In Short Direct Marketing is recognized throughout North America as speaker and trainer, increasing sales for wineries through staff training in sales, customer service and all avenues of direct marketing. In Short has works with individual wineries as well as winery associations throughout North America.
INCREASE WINE CLUB SALES & RETENTION: Do you have enough wine club members? Are you retaining them?
Elizabeth Slater, In Short Direct Marketing’s wine club expert, gives your staff the tools they need to make your wine club membership sales and retention soar. In addition to working with individual wineries, Elizabeth teaches wine club classes at both Sonoma State University and Santa Rosa Junior College.
Testimonials
”After a very interactive training with our team, our following month saw over a65% increasein wine club signup rates—our best month to date! Dutton Goldfield, Sonoma County
“…Elizabeth Slater’s guidance and training provided the perfect platform, helping us double our Wine Club signups in the last 3 months compared to last year. If you’re serious about improving your business, then give her a call...”
Franciscan Estates, Napa County
Other Seminars & Training
Staff and management training should be as integral a part of the operation of a successful winery as using the very best grapes and producing top notch wines. Yet, despite its iymportance, it is the component of business operations that is most easily and most often ignored. In fact, it is frequently not recognized as a component of successful business operations at all.
E (as she is known) presents seminars and workshops on a variety of marketing and sales subjects to wineries and winery associations throughout North America. She is a featured speaker at Wineries Unlimited and presents regularly at state and province conferences working across the US and Canada.
In Short was started as a direct marketing company in 1994 and added workshops and seminars to the mix in 1997. Elizabeth's dynamic and humorous speaking style has made her a popular and busy speaker both in and out of the wine industry.
"In Short Direct Marketing is an essential business tool." - Maureen Hendrikson, Patit Creek Cellars
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Founder | Elizabeth Slater | E@inshortmarketing.com | 707-836-8730 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| In Short Direct Marketing | , Ashland | OR | United States of America | 97520 |
List of Locations
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