Ashland, OR, United States of America, 97520
Emotions
The emotional and motivational parts of the brain must be activated before the part of the brain that wants facts activates.
Ask your guests questions that relate to their lives, their use of wine, food, cooking, etc.
Inclusion
Guests don’t always believe that they know enough about wines to make the best buying decisions. All your wines are so good, how do they make their choices? Ask which wines they liked best, or which would fit into their lives.
Let them know:
Rewards
Wine is considered a luxury item and therefore may be a reward.
Position the products as a reward for guests:
A wine to enjoy with family and friends.
Value
Value incorporates the things that allow guests to believe in your wines and purchase them. The perception of value in guests’ minds is not necessarily related to price. Value includes:
Opportunity
What may guests purchase at your winery that they could not purchase elsewhere?
Elizabeth Slater of In Short Direct Marketing is recognized throughout North America as speaker and trainer, increasing sales for wineries through staff training in sales, customer service and all avenues of direct marketing. In Short has works with individual wineries as well as winery associations throughout North America.
INCREASE WINE CLUB SALES & RETENTION: Do you have enough wine club members? Are you retaining them?
Elizabeth Slater, In Short Direct Marketing’s wine club expert, gives your staff the tools they need to make your wine club membership sales and retention soar. In addition to working with individual wineries, Elizabeth teaches wine club classes at both Sonoma State University and Santa Rosa Junior College.
Testimonials
”After a very interactive training with our team, our following month saw over a65% increasein wine club signup rates—our best month to date! Dutton Goldfield, Sonoma County
“…Elizabeth Slater’s guidance and training provided the perfect platform, helping us double our Wine Club signups in the last 3 months compared to last year. If you’re serious about improving your business, then give her a call...”
Franciscan Estates, Napa County
Other Seminars & Training
Staff and management training should be as integral a part of the operation of a successful winery as using the very best grapes and producing top notch wines. Yet, despite its iymportance, it is the component of business operations that is most easily and most often ignored. In fact, it is frequently not recognized as a component of successful business operations at all.
E (as she is known) presents seminars and workshops on a variety of marketing and sales subjects to wineries and winery associations throughout North America. She is a featured speaker at Wineries Unlimited and presents regularly at state and province conferences working across the US and Canada.
In Short was started as a direct marketing company in 1994 and added workshops and seminars to the mix in 1997. Elizabeth's dynamic and humorous speaking style has made her a popular and busy speaker both in and out of the wine industry.
"In Short Direct Marketing is an essential business tool." - Maureen Hendrikson, Patit Creek Cellars
Title | Name | Phone | Extension | |
---|---|---|---|---|
Founder | Elizabeth Slater | E@inshortmarketing.com | 707-836-8730 |
Locations | Address | State | Country | Zip Code |
---|---|---|---|---|
In Short Direct Marketing | , Ashland | OR | United States of America | 97520 |