Ashland, OR, United States of America, 97520
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Getting Guests to Your Winery
Consumers have a lot of choices when it comes to deciding which wineries to visit to taste wines. Therefore, it is important that wineries make every effort to bring people to their winery.
Potential customers are likely to find your winery online. I went online and looked for wineries in a certain state and area and a number of them popped up in my search. For many wine consumers their first introduction to your winery is likely to be through the web, either on your website or through a website that lists wineries in certain areas.
Once found, does your website invite people to the winery?
Think about the feelings you are trying to create and choose colors and a font that will reflect those feelings.
Check the website regularly to ensure everything is up to date. Some websites are stagnant and have not changed in information, style, layout, or colors even as the winery has gone through changes.
•How long is it since you have updated your website?
•Is everything on your website still current?
•Is the look of your website up to date, reflecting what consumers expect today?
Ask your staff what they think of your website and what they would do to change it. If staff and customers think your website is good the way it is, you are doing fine. If they have suggestions on what you can do differently, it might be time for some changes.
While you are looking at the website, look at your key messages.
- Are your key messages relevant to today’s wine market?
- Do the messages spark a desire to visit the winery or buy wine?
- Is it time to rethink your sales messages or bring them up to date?
Consider how important your website is to the success of your business. Give possible and current customers the information they want and need to choose to visit your winery and to buy wine either during their visit or later through the website.
A tip of the glass from me to you!
About
Elizabeth Slater of In Short Direct Marketing is recognized throughout North America as speaker and trainer, increasing sales for wineries through staff training in sales, customer service and all avenues of direct marketing. In Short has works with individual wineries as well as winery associations throughout North America.
INCREASE WINE CLUB SALES & RETENTION: Do you have enough wine club members? Are you retaining them?
Elizabeth Slater, In Short Direct Marketing’s wine club expert, gives your staff the tools they need to make your wine club membership sales and retention soar. In addition to working with individual wineries, Elizabeth teaches wine club classes at both Sonoma State University and Santa Rosa Junior College.
Testimonials
”After a very interactive training with our team, our following month saw over a65% increasein wine club signup rates—our best month to date! Dutton Goldfield, Sonoma County
“…Elizabeth Slater’s guidance and training provided the perfect platform, helping us double our Wine Club signups in the last 3 months compared to last year. If you’re serious about improving your business, then give her a call...”
Franciscan Estates, Napa County
Other Seminars & Training
Staff and management training should be as integral a part of the operation of a successful winery as using the very best grapes and producing top notch wines. Yet, despite its iymportance, it is the component of business operations that is most easily and most often ignored. In fact, it is frequently not recognized as a component of successful business operations at all.
E (as she is known) presents seminars and workshops on a variety of marketing and sales subjects to wineries and winery associations throughout North America. She is a featured speaker at Wineries Unlimited and presents regularly at state and province conferences working across the US and Canada.
In Short was started as a direct marketing company in 1994 and added workshops and seminars to the mix in 1997. Elizabeth's dynamic and humorous speaking style has made her a popular and busy speaker both in and out of the wine industry.
"In Short Direct Marketing is an essential business tool." - Maureen Hendrikson, Patit Creek Cellars
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Founder | Elizabeth Slater | E@inshortmarketing.com | 707-836-8730 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| In Short Direct Marketing | , Ashland | OR | United States of America | 97520 |
List of Locations
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