Ashland, OR, United States of America, 97520
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Who Is Your Target Audience?
It is coming into the busy season for the wine business. As the weather improves, wine lovers begin to get out and about to find new wines they like and will buy.
Before it gets too busy, sit down with your company’s tasting room staff and others who deal with the customers and ask them how they sell your wine.
Who is your target audience?
Ask your tasting room staff to describe their customers in broad terms.
- What type of people is likely to buy your wines generally?
- Are your sales staff asking the customers about their wants and needs?
- Do they give the customers a chance to talk about their wine preferences?
- Are they listening to what the customers are saying rather than thinking about the next thing they are going to say?
- Do the customers feel welcome at the winery? And leave with the feeling that they are part of the winery family?
- Are customers being asked for their contact information? If not they should be.
- Do the tasting room staff ask visitors for their contact information?
It is particularly important to make your guests who do not regularly drink wine comfortable with wine. Give them the information they need to explain to their friends why they chose to buy wine from you:
- Buying is not just about how much they like the wine. If they like the people they interact with at the winery, they are much more likely to buy the wine.
- Most wine is not inexpensive these days; your guests are much more likely to continue to buy your wine if they have a good experience at the winery and leave with a few bottles or a case.
- Make sure you can contact your guests again. You want to continue your relationship with them, so make them feel special and liked.
A tip of the glass from me to you!
About
Elizabeth Slater of In Short Direct Marketing is recognized throughout North America as speaker and trainer, increasing sales for wineries through staff training in sales, customer service and all avenues of direct marketing. In Short has works with individual wineries as well as winery associations throughout North America.
INCREASE WINE CLUB SALES & RETENTION: Do you have enough wine club members? Are you retaining them?
Elizabeth Slater, In Short Direct Marketing’s wine club expert, gives your staff the tools they need to make your wine club membership sales and retention soar. In addition to working with individual wineries, Elizabeth teaches wine club classes at both Sonoma State University and Santa Rosa Junior College.
Testimonials
”After a very interactive training with our team, our following month saw over a65% increasein wine club signup rates—our best month to date! Dutton Goldfield, Sonoma County
“…Elizabeth Slater’s guidance and training provided the perfect platform, helping us double our Wine Club signups in the last 3 months compared to last year. If you’re serious about improving your business, then give her a call...”
Franciscan Estates, Napa County
Other Seminars & Training
Staff and management training should be as integral a part of the operation of a successful winery as using the very best grapes and producing top notch wines. Yet, despite its iymportance, it is the component of business operations that is most easily and most often ignored. In fact, it is frequently not recognized as a component of successful business operations at all.
E (as she is known) presents seminars and workshops on a variety of marketing and sales subjects to wineries and winery associations throughout North America. She is a featured speaker at Wineries Unlimited and presents regularly at state and province conferences working across the US and Canada.
In Short was started as a direct marketing company in 1994 and added workshops and seminars to the mix in 1997. Elizabeth's dynamic and humorous speaking style has made her a popular and busy speaker both in and out of the wine industry.
"In Short Direct Marketing is an essential business tool." - Maureen Hendrikson, Patit Creek Cellars
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Founder | Elizabeth Slater | E@inshortmarketing.com | 707-836-8730 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| In Short Direct Marketing | , Ashland | OR | United States of America | 97520 |
List of Locations
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