Ashland, OR, United States of America, 97520
Feeds
Summer Is Almost Upon Us
Only a few days until the start of summer. Summer officially begins on June 21, 2023.
I did a little research into the solstice and how you can celebrate the day with your customers. I found an article all about the solstice by Catherine Boeckmann. Here are a few of the interesting things I discovered about the solstice that I thought your guests may also find interesting.
Giving your guests information on different topics (such as the summer solstice) will make your winery stand in their memories. It also gives them some information to pass along to others (and most of us like to do that).
“In the Northern Hemisphere, the June solstice (aka summer solstice) occurs when the Sun travels along its northernmost path in the sky. This marks the astronomical start of summer in the northern half of the globe” (where we are).
Ms. Boeckmann provided some summer solstice folklore, which may be interesting to your guests. At the very least it will bring some new information to some of your visitors. You might even one to give them the information to take with them.
Summer Solstice Folklore
- Deep snow in winter, tall grain in summer. –Estonian proverb.
- When the summer birds take their flight, goes the summer with them.
- If it rains on Midsummer’s Eve, the filbert crops will be spoiled. –Unknown
- One swallow never made a summer.
- Easterly winds from May 19 to the 21 indicate a dry summer.
- If there are many falling stars during a clear summer evening, expect thunder. If there are none, expect fine weather.
In Sweden, as well as other countries, Solstice is celebrated by eating the first strawberries of the season. Also, the June full moon is known as the Strawberry Moon.
Whatever you plan to do, enjoy the Solstice.
A tip of the glass from me to you!
About
Elizabeth Slater of In Short Direct Marketing is recognized throughout North America as speaker and trainer, increasing sales for wineries through staff training in sales, customer service and all avenues of direct marketing. In Short has works with individual wineries as well as winery associations throughout North America.
INCREASE WINE CLUB SALES & RETENTION: Do you have enough wine club members? Are you retaining them?
Elizabeth Slater, In Short Direct Marketing’s wine club expert, gives your staff the tools they need to make your wine club membership sales and retention soar. In addition to working with individual wineries, Elizabeth teaches wine club classes at both Sonoma State University and Santa Rosa Junior College.
Testimonials
”After a very interactive training with our team, our following month saw over a65% increasein wine club signup rates—our best month to date! Dutton Goldfield, Sonoma County
“…Elizabeth Slater’s guidance and training provided the perfect platform, helping us double our Wine Club signups in the last 3 months compared to last year. If you’re serious about improving your business, then give her a call...”
Franciscan Estates, Napa County
Other Seminars & Training
Staff and management training should be as integral a part of the operation of a successful winery as using the very best grapes and producing top notch wines. Yet, despite its iymportance, it is the component of business operations that is most easily and most often ignored. In fact, it is frequently not recognized as a component of successful business operations at all.
E (as she is known) presents seminars and workshops on a variety of marketing and sales subjects to wineries and winery associations throughout North America. She is a featured speaker at Wineries Unlimited and presents regularly at state and province conferences working across the US and Canada.
In Short was started as a direct marketing company in 1994 and added workshops and seminars to the mix in 1997. Elizabeth's dynamic and humorous speaking style has made her a popular and busy speaker both in and out of the wine industry.
"In Short Direct Marketing is an essential business tool." - Maureen Hendrikson, Patit Creek Cellars
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Founder | Elizabeth Slater | E@inshortmarketing.com | 707-836-8730 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| In Short Direct Marketing | , Ashland | OR | United States of America | 97520 |
List of Locations
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