Ashland, OR, United States of America, 97520
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SAUVY™: For Optimal Expression of Varietal Thiol Aromas
Introduction
Volatile thiols are a family of aroma compounds that are widely known for their contribution to the fruity notes of wines. These aromas are highly characteristic of some grape varieties, such as Sauvignon Blanc, Colombard or Verdejo and represent a huge part of their typicity. They also contribute to the complexity and fruitiness of several other varieties, even in red wines. 3MH (3-sulfanyl-hexan-1-ol, also known as 3SH), its acetate 3MHA (also known as 3SH-A) and 4MMP (4-methyl-4-sulfanylpentan-2-one, also known as 4MSP) are the three most abundant compounds; 3MH is associated with the grapefruit aroma, 3MHA of passion fruit and 4MMP is responsible for the blackcurrant and boxtree aromas. Their perception threshold is very low, especially for the 4MMP (0.8 ng/L). These compounds are present in the grape must as odourless nonvolatile precursors, cysteinylated or glutathionylated conjugates. The aromatic thiols are revealed by the enzymatic action of the yeast during the alcoholic fermentation.
The Volatile Thiols Are Revealed by Wine Yeasts
Saccharomyces cerevisiae is able to take up and cleave the precursors to release the free thiols, 3MH and 4MMP (Figure 1). The 3MHA is derived from 3MH by acetylation. Wine yeast have different capacities to reveal volatile thiols depending on their genetic background and their corresponding enzymatic activities
About
Elizabeth Slater of In Short Direct Marketing is recognized throughout North America as speaker and trainer, increasing sales for wineries through staff training in sales, customer service and all avenues of direct marketing. In Short has works with individual wineries as well as winery associations throughout North America.
INCREASE WINE CLUB SALES & RETENTION: Do you have enough wine club members? Are you retaining them?
Elizabeth Slater, In Short Direct Marketing’s wine club expert, gives your staff the tools they need to make your wine club membership sales and retention soar. In addition to working with individual wineries, Elizabeth teaches wine club classes at both Sonoma State University and Santa Rosa Junior College.
Testimonials
”After a very interactive training with our team, our following month saw over a65% increasein wine club signup rates—our best month to date! Dutton Goldfield, Sonoma County
“…Elizabeth Slater’s guidance and training provided the perfect platform, helping us double our Wine Club signups in the last 3 months compared to last year. If you’re serious about improving your business, then give her a call...”
Franciscan Estates, Napa County
Other Seminars & Training
Staff and management training should be as integral a part of the operation of a successful winery as using the very best grapes and producing top notch wines. Yet, despite its iymportance, it is the component of business operations that is most easily and most often ignored. In fact, it is frequently not recognized as a component of successful business operations at all.
E (as she is known) presents seminars and workshops on a variety of marketing and sales subjects to wineries and winery associations throughout North America. She is a featured speaker at Wineries Unlimited and presents regularly at state and province conferences working across the US and Canada.
In Short was started as a direct marketing company in 1994 and added workshops and seminars to the mix in 1997. Elizabeth's dynamic and humorous speaking style has made her a popular and busy speaker both in and out of the wine industry.
"In Short Direct Marketing is an essential business tool." - Maureen Hendrikson, Patit Creek Cellars
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Founder | Elizabeth Slater | E@inshortmarketing.com | 707-836-8730 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| In Short Direct Marketing | , Ashland | OR | United States of America | 97520 |
List of Locations
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