Ashland, OR, United States of America, 97520
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Are You Telling Your Story Well?
Some businesses have wonderful stories that captivate visitors, guests, and customers. If we tell our stories correctly, they will encourage people to buy from you, repeatedly visit your business, and tell your story to their friends.
Before you start telling your story, you need to sit down and create it. You may wish to start by asking yourself some questions such as:
- What is our story?
- Why is our story worth listening to?
- Are we combining the story of the winery with some personal information? Remember that your guests want to know about you and about your motivations for starting the winery.
Your story should sound genuine and be genuine.
Ask employees in the winery to write their version of your story. You may even want to ask some of your best customers to tell you how they have interpreted your story.
The reason I suggest this is that there are bound to be things that you have forgotten or didn’t think to include. Additionally, the customers who know you well and your staff may have a different take on your story than you, as owners and managers do. Request stories about the winery from them. Not everyone will write a story, though you should get enough to (at the very least) pull quotes. First-time visitors love to hear what other visitors or customers have to say about your wine.
Create a connection with your brand through your story. What are the points you want the readers to take away from the story? It may be that you are passionate about your work and the winery’s ability to make uncommonly good wine.
You want your guests to read your story and understand your passion for and confidence in your wines.
Lastly, thank people for visiting your winery and let them know that you couldn’t do it without them.
A tip of the glass from me to you!
About
Elizabeth Slater of In Short Direct Marketing is recognized throughout North America as speaker and trainer, increasing sales for wineries through staff training in sales, customer service and all avenues of direct marketing. In Short has works with individual wineries as well as winery associations throughout North America.
INCREASE WINE CLUB SALES & RETENTION: Do you have enough wine club members? Are you retaining them?
Elizabeth Slater, In Short Direct Marketing’s wine club expert, gives your staff the tools they need to make your wine club membership sales and retention soar. In addition to working with individual wineries, Elizabeth teaches wine club classes at both Sonoma State University and Santa Rosa Junior College.
Testimonials
”After a very interactive training with our team, our following month saw over a65% increasein wine club signup rates—our best month to date! Dutton Goldfield, Sonoma County
“…Elizabeth Slater’s guidance and training provided the perfect platform, helping us double our Wine Club signups in the last 3 months compared to last year. If you’re serious about improving your business, then give her a call...”
Franciscan Estates, Napa County
Other Seminars & Training
Staff and management training should be as integral a part of the operation of a successful winery as using the very best grapes and producing top notch wines. Yet, despite its iymportance, it is the component of business operations that is most easily and most often ignored. In fact, it is frequently not recognized as a component of successful business operations at all.
E (as she is known) presents seminars and workshops on a variety of marketing and sales subjects to wineries and winery associations throughout North America. She is a featured speaker at Wineries Unlimited and presents regularly at state and province conferences working across the US and Canada.
In Short was started as a direct marketing company in 1994 and added workshops and seminars to the mix in 1997. Elizabeth's dynamic and humorous speaking style has made her a popular and busy speaker both in and out of the wine industry.
"In Short Direct Marketing is an essential business tool." - Maureen Hendrikson, Patit Creek Cellars
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Founder | Elizabeth Slater | E@inshortmarketing.com | 707-836-8730 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| In Short Direct Marketing | , Ashland | OR | United States of America | 97520 |
List of Locations
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