Ashland, OR, United States of America, 97520
Feeds
Marketing Your Wines
By a show of hands how many of you love marketing your wines? Even if you have a full-time marketing director and marketing staff, everyone in the company shares some responsibility to ensure that any visitors and customers with whom they come into contact.
According to the American Marketing Association,
“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
In addition to advertising your wines, communicating about your winery and wines through newsletters, brochures, etc., one of the best places to market your wine is through the tasting room.
In the tasting room, you have guests who have come on purpose to your winery. People who not only want to know about your wines, but want to know more about your business, your employees, and what you believe.
What are the overall messages you are trying to disseminate about the winery?
- Does everyone who works in the tasting room know these messages and how they rank in importance to the company?
How does ownership/management want the guests who visit the winery to be treated?
- Is the information on how guests should expect to be treated part of the employee package for each new employee?
- Is the hospitality staff trained on every stage of creating the guest experience?
Knowing about the wines is, of course, important, however, guests will remember how they are treated long after they have forgotten the wines that they tasted that day. If they are treated well, made to feel important to the staff, and encouraged to become part of the winery family, they will be back. And… they will bring friends with them.
When training new staff, certainly emphasize the wine and how good it is but don’t forget that even more important than the wine are the customers.
About
Elizabeth Slater of In Short Direct Marketing is recognized throughout North America as speaker and trainer, increasing sales for wineries through staff training in sales, customer service and all avenues of direct marketing. In Short has works with individual wineries as well as winery associations throughout North America.
INCREASE WINE CLUB SALES & RETENTION: Do you have enough wine club members? Are you retaining them?
Elizabeth Slater, In Short Direct Marketing’s wine club expert, gives your staff the tools they need to make your wine club membership sales and retention soar. In addition to working with individual wineries, Elizabeth teaches wine club classes at both Sonoma State University and Santa Rosa Junior College.
Testimonials
”After a very interactive training with our team, our following month saw over a65% increasein wine club signup rates—our best month to date! Dutton Goldfield, Sonoma County
“…Elizabeth Slater’s guidance and training provided the perfect platform, helping us double our Wine Club signups in the last 3 months compared to last year. If you’re serious about improving your business, then give her a call...”
Franciscan Estates, Napa County
Other Seminars & Training
Staff and management training should be as integral a part of the operation of a successful winery as using the very best grapes and producing top notch wines. Yet, despite its iymportance, it is the component of business operations that is most easily and most often ignored. In fact, it is frequently not recognized as a component of successful business operations at all.
E (as she is known) presents seminars and workshops on a variety of marketing and sales subjects to wineries and winery associations throughout North America. She is a featured speaker at Wineries Unlimited and presents regularly at state and province conferences working across the US and Canada.
In Short was started as a direct marketing company in 1994 and added workshops and seminars to the mix in 1997. Elizabeth's dynamic and humorous speaking style has made her a popular and busy speaker both in and out of the wine industry.
"In Short Direct Marketing is an essential business tool." - Maureen Hendrikson, Patit Creek Cellars
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Founder | Elizabeth Slater | E@inshortmarketing.com | 707-836-8730 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| In Short Direct Marketing | , Ashland | OR | United States of America | 97520 |
List of Locations
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