Ashland, OR, United States of America, 97520
Feeds
Publicize Your Safe Environmental Practices
“Do wine consumers care about how their wine choices impact the environment?” The answer is: They Do Care!!
My question for wineries is twofold:
1. Do you consider the impact on the environment when you are looking at how you package and ship your products? If not, it is a good thing to consider, as consumers are becoming more and more environmentally conscious.
2. Are you letting your customers know that you are conscious of how your manufacturing methods and packing choices make for a better environment and that as a company you are environmentally conscious?
If you have not been touting your safe environmental practices when it comes to making, bottling, selling, and shipping wine now is a good time to start as this is important to many of your customers.
Your website is usually the first place your customers or potential customers start when looking to find information on your products prior to a visit. So, letting your customers know why they should visit your website is the first step in acquiring new customers.
People visiting your website want to know more about your:
- Products: Do you have the products they want?
- Customer Service: Will they be made to feel welcome, comfortable, and important?
- Company: Do you tell them what they want to know? Ask them if they are familiar with your company, and/or products. If they are, then ask them what information they can provide.
Or your guests may wish to tell you about themselves, their knowledge of wine, or other wineries they have visited. If that is the case let your visitors do the talking.
Follow your guests' lead. Giving the guests what they want is more likely to result in a sale, which, after all, is the result we want.
A tip of the glass from me to you!
About
Elizabeth Slater of In Short Direct Marketing is recognized throughout North America as speaker and trainer, increasing sales for wineries through staff training in sales, customer service and all avenues of direct marketing. In Short has works with individual wineries as well as winery associations throughout North America.
INCREASE WINE CLUB SALES & RETENTION: Do you have enough wine club members? Are you retaining them?
Elizabeth Slater, In Short Direct Marketing’s wine club expert, gives your staff the tools they need to make your wine club membership sales and retention soar. In addition to working with individual wineries, Elizabeth teaches wine club classes at both Sonoma State University and Santa Rosa Junior College.
Testimonials
”After a very interactive training with our team, our following month saw over a65% increasein wine club signup rates—our best month to date! Dutton Goldfield, Sonoma County
“…Elizabeth Slater’s guidance and training provided the perfect platform, helping us double our Wine Club signups in the last 3 months compared to last year. If you’re serious about improving your business, then give her a call...”
Franciscan Estates, Napa County
Other Seminars & Training
Staff and management training should be as integral a part of the operation of a successful winery as using the very best grapes and producing top notch wines. Yet, despite its iymportance, it is the component of business operations that is most easily and most often ignored. In fact, it is frequently not recognized as a component of successful business operations at all.
E (as she is known) presents seminars and workshops on a variety of marketing and sales subjects to wineries and winery associations throughout North America. She is a featured speaker at Wineries Unlimited and presents regularly at state and province conferences working across the US and Canada.
In Short was started as a direct marketing company in 1994 and added workshops and seminars to the mix in 1997. Elizabeth's dynamic and humorous speaking style has made her a popular and busy speaker both in and out of the wine industry.
"In Short Direct Marketing is an essential business tool." - Maureen Hendrikson, Patit Creek Cellars
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Founder | Elizabeth Slater | E@inshortmarketing.com | 707-836-8730 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| In Short Direct Marketing | , Ashland | OR | United States of America | 97520 |
List of Locations
Profile Picture