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The Selling Season Is Upon Us

While selling wine to consumers is a day-by-day, month-by-month proposition, it is time to start gearing up so that we are ready for the busy months of the year.

Look into the files and remind yourselves of what the busiest times of each month were. Of course, holiday weekends, especially ones such as Easter, Mother’s Day, July 4, etc. These important holidays will usually bring you many visitors, all of whom should be buying wine for you. Add also, the weekends before the holidays. Many wine buyers are out shopping for wine on the weekends prior to the actual holidays, so be ready for them also.

Do You Have A Plan for Marking the Most of these Important Holidays?

As each of those holidays draws near, check your records to update yourself and your staff on how many people you saw during each holiday weekend.

Were you ready to receive the number of visitors/customers that visited your winery? Did you:

  • Have additional tasting areas set up for the busiest weekends?
  • Have enough staff to handle the number of people you expect to see.
  • Is the tasting room staff ready to deal with the crowds? Remind them that their feet are going to hurt at the end of the weekend so they should wear comfortable shoes.
  • Also, remind staff that the customers are the most important part of their day. They should focus on the customers they are serving.
  • Train additional staff on what you expect from them during the busy days.
    • Smiling even when their faces hurt
    • Remaining calm and helpful even when a customer is frustrated
    • Being cheerful and helpful, even if the customer is not.

Lastly, keep calm and keep smiling, even when you are dealing with customers who are not being very nice to you.

A tip of the glass from me to you!

wine-sales

About

Elizabeth Slater of In Short Direct Marketing is recognized throughout North America as speaker and trainer, increasing sales for wineries through staff training in sales, customer service and all avenues of direct marketing. In Short has works with individual wineries as well as winery associations throughout North America.

INCREASE WINE CLUB SALES & RETENTION:  Do you have enough wine club members?  Are you retaining them?

Elizabeth Slater, In Short Direct Marketing’s wine club expert, gives your staff the tools they need to make your wine club membership sales and retention soar.  In addition to working with individual wineries, Elizabeth teaches wine club classes at both Sonoma State University and Santa Rosa Junior College.

Testimonials

After a very interactive training with our team, our following month saw over a65% increasein wine club signup rates—our best month to date!    Dutton Goldfield, Sonoma County

…Elizabeth Slater’s guidance and training provided the perfect platform, helping us double our Wine Club signups in the last 3 months compared to last year. If you’re serious about improving your business, then give her a call...”    

Franciscan Estates, Napa County

 Other Seminars & Training

Staff and management training should be as integral a part of the operation of a successful winery as using the very best grapes and producing top notch wines. Yet, despite its iymportance, it is the component of business operations that is most easily and most often ignored. In fact, it is frequently not recognized as a component of successful business operations at all.

E (as she is known) presents seminars and workshops on a variety of marketing and sales subjects to wineries and winery associations throughout North America. She is a featured speaker at Wineries Unlimited and presents regularly at state and province conferences working across the US and Canada.

In Short was started as a direct marketing company in 1994 and added workshops and seminars to the mix in 1997.  Elizabeth's dynamic and humorous speaking style has made her a popular and busy speaker both in and out of the wine industry.

 

"In Short Direct Marketing is an essential business tool." - Maureen Hendrikson, Patit Creek Cellars

Contact

Contact List

Title Name Email Phone Extension
Founder Elizabeth Slater E@inshortmarketing.com 707-836-8730

Location List

Locations Address State Country Zip Code
In Short Direct Marketing , Ashland OR United States of America 97520

List of Locations