Ashland, OR, United States of America, 97520
Feeds
Promoting Your Events
What are you doing to make sure your wines and winery have top-of-the-mind awareness with your customers in particular and also in getting to other groups of people who would become customers if only they knew about your winery and your great wines?
Like everyone these days, your customers and the others who are interested in your wines but haven’t got around to visiting you yet, have plenty to keep them busy. If you do not provide top-of-mind awareness of your great wines, your wine clubs, and special events, your customers and would-be customers are probably not going to go looking for these things. They have plenty to think about in their own lives. Your job is to keep them informed about what is going on in your winery and how visiting the winery will be to their benefit.
Do not assume that if you send out a newsletter that talks about an upcoming special event or wine sale that the people on your mailing list will necessarily remember. Like you, your customers are usually busy, so do your best to remind them in different ways (via email, regular mail, and over the phone) about upcoming events and sales that are on the agenda for the next three to six months. Remind the people who subscribe to your mailing list to put your events on their calendar and, if you are limiting the number of people that can attend to make their reservation or buy their tickets early, as you are expecting to sell out.
Your customers will appreciate your reminders as most of them have busy lives and they may well be disappointed if they miss the opportunity to enjoy your hospitality, taste, and most importantly, buy your wonderful wines.
A tip of the glass from me to you!
About
Elizabeth Slater of In Short Direct Marketing is recognized throughout North America as speaker and trainer, increasing sales for wineries through staff training in sales, customer service and all avenues of direct marketing. In Short has works with individual wineries as well as winery associations throughout North America.
INCREASE WINE CLUB SALES & RETENTION: Do you have enough wine club members? Are you retaining them?
Elizabeth Slater, In Short Direct Marketing’s wine club expert, gives your staff the tools they need to make your wine club membership sales and retention soar. In addition to working with individual wineries, Elizabeth teaches wine club classes at both Sonoma State University and Santa Rosa Junior College.
Testimonials
”After a very interactive training with our team, our following month saw over a65% increasein wine club signup rates—our best month to date! Dutton Goldfield, Sonoma County
“…Elizabeth Slater’s guidance and training provided the perfect platform, helping us double our Wine Club signups in the last 3 months compared to last year. If you’re serious about improving your business, then give her a call...”
Franciscan Estates, Napa County
Other Seminars & Training
Staff and management training should be as integral a part of the operation of a successful winery as using the very best grapes and producing top notch wines. Yet, despite its iymportance, it is the component of business operations that is most easily and most often ignored. In fact, it is frequently not recognized as a component of successful business operations at all.
E (as she is known) presents seminars and workshops on a variety of marketing and sales subjects to wineries and winery associations throughout North America. She is a featured speaker at Wineries Unlimited and presents regularly at state and province conferences working across the US and Canada.
In Short was started as a direct marketing company in 1994 and added workshops and seminars to the mix in 1997. Elizabeth's dynamic and humorous speaking style has made her a popular and busy speaker both in and out of the wine industry.
"In Short Direct Marketing is an essential business tool." - Maureen Hendrikson, Patit Creek Cellars
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Founder | Elizabeth Slater | E@inshortmarketing.com | 707-836-8730 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| In Short Direct Marketing | , Ashland | OR | United States of America | 97520 |
List of Locations
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