Feeds

How Profitable Is This Case of Wine? InnoVint & WinePulse Join Forces to Provide Insight

 


InnoVint, a wine production software company, joins forces with WinePulse, the leading DTC Reporting Solution for Wineries, to finally answer the question, “How profitable is this case of wine?”

“It’s shocking how many wineries don’t track profit margins correctly – or at all – across each and every SKU,” says Dan Strengier, CTO at InnoVint. “If you are using Excel to track COGS (cost of goods sold) and profit, you are absolutely missing key data points. Frankly, it’s impossible to track COGS accurately without InnoVint. Cost transfers across movements and other cellar activity are too complex to track in a spreadsheet.“

The two teams have partnered to create reports in a single dashboard, bridging the gap between the cost of producing wine and how profitable it ends up being.

How the Winery Profitability Report Works

WinePulse aggregates sales and revenue data at the SKU level. InnoVint receives that data and, using the SKU, pairs it with the corresponding case goods lot and related cost information. The result is a new Profitability report, which provides instant clarity for key data points like cost of goods sold, actual and estimated profits, and remaining inventory.


"Combining production data with sales information coming from POS systems is challenging, and it makes it difficult for wineries to know the gross margin of their SKUs over time," says Remy Sabiani, owner of WinePulse. "With this integration between WinePulse and InnoVint, wineries can now track in real-time their profits per SKU or by batch of wine produced. Costs of goods have increased lately, and it is more important than ever for wineries to monitor the true profitability of their products."

Gaining transparency into wine profitability is a no-brainer. This knowledge empowers winery professionals to make better sales and pricing decisions based on up-to-date profitability information in a competitive market.

Winery teams who can track production costs and profits can position their more profitable wines in the best way and to the right audience, allowing them to be successful year over year. Users of both software providers will be able to view the remaining inventory and estimated revenue and profits at a glance from either desktop or mobile devices.

See It In Action

The InnoVint team will demonstrate this new profitability report at their booth during the Unified Wine & Grape Symposium January 26th-27th. Current InnoVint + WinePulse users can begin reaping the benefits of this feature immediately.

About InnoVint

InnoVint’s winery management software was the answer to the call of winemakers everywhere who asked for a simpler way to track what’s happening in the winery, vineyard, lab, and everywhere wine is made. It’s easy to start optimizing your winemaking with InnoVint. Their team of winemakers has the experience to make you successful right away.

Wineries looking to track wine profitability can schedule a customized demo with InnoVint today!

About WinePulse

WinePulse is the leading DTC reporting solution for wineries with 150+ winery clients utilizing the platform. It includes 80+ analytics reports, dashboards, and key performance indicators to easily track tasting rooms, wine clubs, events, eCommerce, and email data. The power of WinePulse helps wineries unlock insights, gain clarity across all DTC channels, and leverage data to make better-informed business decisions. https://www.winepulse.com/

About

Elizabeth Slater of In Short Direct Marketing is recognized throughout North America as speaker and trainer, increasing sales for wineries through staff training in sales, customer service and all avenues of direct marketing. In Short has works with individual wineries as well as winery associations throughout North America.

INCREASE WINE CLUB SALES & RETENTION:  Do you have enough wine club members?  Are you retaining them?

Elizabeth Slater, In Short Direct Marketing’s wine club expert, gives your staff the tools they need to make your wine club membership sales and retention soar.  In addition to working with individual wineries, Elizabeth teaches wine club classes at both Sonoma State University and Santa Rosa Junior College.

Testimonials

After a very interactive training with our team, our following month saw over a65% increasein wine club signup rates—our best month to date!    Dutton Goldfield, Sonoma County

…Elizabeth Slater’s guidance and training provided the perfect platform, helping us double our Wine Club signups in the last 3 months compared to last year. If you’re serious about improving your business, then give her a call...”    

Franciscan Estates, Napa County

 Other Seminars & Training

Staff and management training should be as integral a part of the operation of a successful winery as using the very best grapes and producing top notch wines. Yet, despite its iymportance, it is the component of business operations that is most easily and most often ignored. In fact, it is frequently not recognized as a component of successful business operations at all.

E (as she is known) presents seminars and workshops on a variety of marketing and sales subjects to wineries and winery associations throughout North America. She is a featured speaker at Wineries Unlimited and presents regularly at state and province conferences working across the US and Canada.

In Short was started as a direct marketing company in 1994 and added workshops and seminars to the mix in 1997.  Elizabeth's dynamic and humorous speaking style has made her a popular and busy speaker both in and out of the wine industry.

 

"In Short Direct Marketing is an essential business tool." - Maureen Hendrikson, Patit Creek Cellars

Contact

Contact List

Title Name Email Phone Extension
Founder Elizabeth Slater E@inshortmarketing.com 707-836-8730

Location List

Locations Address State Country Zip Code
In Short Direct Marketing , Ashland OR United States of America 97520

List of Locations