Ashland, OR, United States of America, 97520
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Creating an Emotional Connection with Your Visitors
Creating an emotional connection with visitors as individuals not just as possible wine buyers will not only encourage them to buy wine on their first visit, it will encourage them to buy your wines every time they visit the winery and in-between visits, if they live in a state you may ship to. They may also bring friends or tell them about the great winery they found. These guests (now good customers) will buy wine because they like the wine and more importantly because they made a friend while they were at the winery the first time.
As your guests come into the winery, take note of their body language. Do they seem confident walking into the winery, or do they seem out of their element?
- Don’t assume that they know or don’t about wine. Instead, take the time to ask them about their relationship with wine.
- Do they enjoy a glass of wine at home in the evening?
- Is wine a regular part of their meal?
- Do they have a favorite wine? (a specific winery that they like or varietal.)
- What part (if any) does wine play in their lives?
These are just some of the questions that you could ask. Of course, there are many more… make a list so you can vary the questions you ask your guests. You do not want to be asking the same questions to every guest, especially when their time in the tasting room overlaps.
Your goal is to make guests feel comfortable and special. Uncomfortable people are less likely to buy wine or will certainly not buy as much. They may buy a token bottle of wine and quickly leave. If they feel more comfortable and feel as if they have made a friend, they could take home a half case or a case.
A tip of the glass from me to you!
About
Elizabeth Slater of In Short Direct Marketing is recognized throughout North America as speaker and trainer, increasing sales for wineries through staff training in sales, customer service and all avenues of direct marketing. In Short has works with individual wineries as well as winery associations throughout North America.
INCREASE WINE CLUB SALES & RETENTION: Do you have enough wine club members? Are you retaining them?
Elizabeth Slater, In Short Direct Marketing’s wine club expert, gives your staff the tools they need to make your wine club membership sales and retention soar. In addition to working with individual wineries, Elizabeth teaches wine club classes at both Sonoma State University and Santa Rosa Junior College.
Testimonials
”After a very interactive training with our team, our following month saw over a65% increasein wine club signup rates—our best month to date! Dutton Goldfield, Sonoma County
“…Elizabeth Slater’s guidance and training provided the perfect platform, helping us double our Wine Club signups in the last 3 months compared to last year. If you’re serious about improving your business, then give her a call...”
Franciscan Estates, Napa County
Other Seminars & Training
Staff and management training should be as integral a part of the operation of a successful winery as using the very best grapes and producing top notch wines. Yet, despite its iymportance, it is the component of business operations that is most easily and most often ignored. In fact, it is frequently not recognized as a component of successful business operations at all.
E (as she is known) presents seminars and workshops on a variety of marketing and sales subjects to wineries and winery associations throughout North America. She is a featured speaker at Wineries Unlimited and presents regularly at state and province conferences working across the US and Canada.
In Short was started as a direct marketing company in 1994 and added workshops and seminars to the mix in 1997. Elizabeth's dynamic and humorous speaking style has made her a popular and busy speaker both in and out of the wine industry.
"In Short Direct Marketing is an essential business tool." - Maureen Hendrikson, Patit Creek Cellars
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Founder | Elizabeth Slater | E@inshortmarketing.com | 707-836-8730 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| In Short Direct Marketing | , Ashland | OR | United States of America | 97520 |
List of Locations
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