19363 Willamette Dr #181, West Linn, OR, United States of America, 97068
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Opinion piece - Want to Win Over Millennials? Focus on These 3 Things
Millennials aren’t just a passing trend in the wine market; they’re the future. But if wineries want to capture this generation’s loyalty, they need to rethink how they show up.
It’s not about chasing fads or gimmicks. It’s about removing friction, making wine more accessible, and delivering meaningful experiences.
Accessibility matters
Whether it’s clear labeling, pricing transparency, or digital presence, Millennials want to understand what they’re drinking without needing a sommelier on hand. They expect brands to meet them where they are — online, on mobile, and on their terms.
Ease is expected
From simplified purchasing options to user-friendly websites, anything that creates unnecessary complexity becomes a barrier. A seamless path from curiosity to checkout can be the difference between a sale and a lost customer.
Experience is everything
Millennials prioritize purpose and connection. They want to know the story behind the wine, engage with authentic brands, and be part of something meaningful. That doesn’t just mean offering tastings. It means offering moments they’ll remember, both in-person and online.
Millennials are ready to be loyal customers if you meet them with the accessibility, ease, and experience they expect.
To hear more of Zane Stevens' thoughts on how to capture the millennial market, check out his full-length article here.
About
What is InnoVint?
InnoVint is cloud-based wine production software that enables real-time data entry using mobile devices. Our platform designed by experienced winemakers and top engineers is intuitive, flexible and models every step of the winemaking process. InnoVint puts real-time data at your fingertips, giving you superior insight into your operations to help you and your team make better wine, together.
Real-time Data Capture & Work Orders
InnoVint's mobile record-keeping eliminates paper records and duplicate data entry. You can record activities, additions and analytics via mobile devices anytime, anywhere. Work orders are created and assigned digitally. Cellar staff receive them on a mobile device, enter the requested data, and complete them as the work is performed. Work orders are editable and flexible so you can confidently plan both your long-term monthly topping schedule and last-minute work during harvest.
InnoVint provides a variety of mobile options to fit your unique winery environment, from fully-featured tablet access to mobile apps for iPhones and iPods. Each user has their own permission-based account allowing everyone involved and interested in production analytics to find value in InnoVint, from the owners to the interns.
See InnoVint in Action
Once you get a taste of InnoVint, you’ll get it. Schedule a demo today and see how our easy-to-use winery management software can maximize your winemaking potential.
Email us at sales@innovint.us
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| Locations | Address | State | Country | Zip Code |
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| InnoVint | 19363 Willamette Dr #181, West Linn | OR | United States of America | 97068 |
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