19363 Willamette Dr #181, West Linn, OR, United States of America, 97068
Paso Robles, CA — Turrentine Brokerage is thrilled to welcome Eddie Urman as our new Central Coast Grape Broker. With deep roots in vineyard management, Eddie brings extensive regional expertise, strategic insights, and a passion for building relationships that strengthen the California wine industry.
A native of Paso Robles, Eddie grew up immersed in the Central Coast’s dynamic wine industry. After initially setting out to become a firefighter, he pivoted to vineyard management and joined a small agricultural labor company at 19, where he gained hands-on experience with every aspect of vineyard operations. Over time, Eddie’s role expanded to supervising multiple crews, learning Spanish, and eventually overseeing general operations. This commitment led him to pursue Cal Poly’s Wine and Viticulture program while working full-time, further solidifying his expertise in the field.
Eddie’s career accelerated when he joined Vino Farms in 2016 as an Assistant Vineyard Manager. He quickly advanced, becoming Operations Manager and overseeing a large team across vineyards in the Central Coast. He played a pivotal role in helping Vino Farms double their Central Coast acreage foot print. Reflecting on his role, Eddie shared, “While I’ve enjoyed managing vineyards, my true passion has always been the relationships I’ve built across the industry—relationships that have been vital to my success.”
When asked what he sees as essential for establishing strong partnerships, Eddie emphasized core values of fairness, respect, and transparency. “I believe it’s crucial for both growers and wineries to have aligned goals and expectations. By connecting growers and wineries who share these values, I can help both parties succeed while ensuring the industry continues to evolve toward high-quality, reliable products.”
Eddie’s market knowledge is informed by years of first-hand experience in the Central Coast. “The Central Coast wine industry is in a unique position where we can produce high-quality grapes at a competitive price point,” he explained. “However, challenges like rising costs make it essential to find pricing that supports growers and allows wineries to turn a profit. My goal is to help clients maintain strong relationships, support growers and wineries, and drive success for all.”
“Eddie has been an incredible asset in his vineyard management role, and we couldn’t be more excited to have him join our team,” said Audra Cooper, Director of Grape Brokerage at Turrentine Brokerage. “His regional expertise, commitment to quality, and relationship-driven approach make him a perfect fit for Turrentine as we continue expanding across California’s wine regions.”
Outside of work, Eddie is an avid outdoor enthusiast, enjoying activities like running, hiking, snowboarding, and working out. He’s passionate about NFL football, especially fantasy football, and enjoys podcasts and audiobooks on the road. Eddie is also happily married and loves spending time with his wife and their dog, Frank. His dedication to self-improvement and connection mirrors his professional philosophy of continuous growth and meaningful relationships.
What is InnoVint?
InnoVint is cloud-based wine production software that enables real-time data entry using mobile devices. Our platform designed by experienced winemakers and top engineers is intuitive, flexible and models every step of the winemaking process. InnoVint puts real-time data at your fingertips, giving you superior insight into your operations to help you and your team make better wine, together.
Real-time Data Capture & Work Orders
InnoVint's mobile record-keeping eliminates paper records and duplicate data entry. You can record activities, additions and analytics via mobile devices anytime, anywhere. Work orders are created and assigned digitally. Cellar staff receive them on a mobile device, enter the requested data, and complete them as the work is performed. Work orders are editable and flexible so you can confidently plan both your long-term monthly topping schedule and last-minute work during harvest.
InnoVint provides a variety of mobile options to fit your unique winery environment, from fully-featured tablet access to mobile apps for iPhones and iPods. Each user has their own permission-based account allowing everyone involved and interested in production analytics to find value in InnoVint, from the owners to the interns.
See InnoVint in Action
Once you get a taste of InnoVint, you’ll get it. Schedule a demo today and see how our easy-to-use winery management software can maximize your winemaking potential.
Email us at sales@innovint.us
Title | Name | Phone | Extension | |
---|---|---|---|---|
No contacts found |
Locations | Address | State | Country | Zip Code |
---|---|---|---|---|
InnoVint | 19363 Willamette Dr #181, West Linn | OR | United States of America | 97068 |