What’s not as widely known is that a simple summertime tactic can double the holiday sales of any DTC wine merchant later in the year.

Leading luxury brands already use this tactic to personalize customer journeys that maximize sales. And now it’s available to any wine merchant looking to boost holiday sales in 2023.

And even a tiny SMS list is all you need to double your DTC sales this upcoming holiday season. 

Here’s why:

Since text messages sent by wine merchants are opened five-times more frequently and clicked-on seven-times more often than wine emails, every wine text you send delivers 35-times better results than email.

Do the math yourself and you’ll find wine merchants with 10,000 email names can double their DTC sales simply by building a list of 300 SMS subscribers.

To profit from this knowledge, there’s no need to plan your holiday marketing now. 

You only need to grow your SMS list by offering summer visitors a simple way to stay in touch using text messaging.

Roadmap to SMS Success

To quickly build an SMS wine marketing list this summer, here’s a low-stress roadmap you can follow:

1. Signup for a text marketing service specializing in the wine industry. Multiple options are now available, with prices starting at $29/mo.
    

2. Ask your text marketing partner for these six list-building tools:
   
   >     A webform consumers can us to sign-up to receive your SMS messages
   >     An SMS keyword consumers can text your business to join your list
   >     A QR code allowing consumers over 21 to receive your wine texts
   >     An email template inviting club members/retail customers to join your SMS lists
   >     A custom SMS signup image you can post to social media
   >     A “text us” website popup that works for mobile/desktop visitors
     

3. Deploy your new SMS list-building tools wherever you engage your customers:
   
   >     Post your signup forms to your website

   >     Post your SMS signup images to your social media channels

   >     Print your SMS QR code on a sign you can display in your tasting room

   >     Invite club members/retail customers to stay in touch using SMS

Following this roadmap to build your SMS list can take less than 2 hours of your time.

What’s the Payoff?

Beyond the game-changing logic of “35-times better results,” wine merchants should text their customers during the holidays since today’s consumers use their mobile phones to complete their holiday shopping. 

And if you want to get in on the action, texting them is your ticket to success.

That’s why we’re on a unrelenting search to discover the easiest ways today’s wine merchants can use SMS to build their brands. 

Armed with the power of SMS wine marketing, now’s the time for wine merchants to declare independence from email and start engaging their best customers with text messaging.

Happy Selling!

https://www.vinteractive.com/blog/2023/6/5/maximize-dtc-holiday-wine-sales-with-one-simple-change-this-summer