6980 Santa Teresa Blvd., Suite 201, San Jose, CA, United States of America, 95119
In today’s evolving alcohol industry, one-size-fits-all distribution no longer works for every brand. Consolidation across the three tiers, shifting priorities at large distributors, and increasing demand for control and flexibility have changed the game—especially for small to mid-sized wine and spirits suppliers.
At LibDib, we believe in doing things differently. We give suppliers the tools to build their own route to market with Distribution à la Carte—meaning, you only pay for the services you need. No outdated programs, no hidden fees, no monthly minimums. Just distribution, on your terms.
Put simply, it’s the idea that you choose your route to market. LibDib offers a full-service, licensed distribution platform in 18 key markets, including California, our flagship state. We have the infrastructure, tech, and partnerships to support all kinds of go-to-market strategies—but we don’t require everyone to use everything. Resulting in dollar savings for Suppliers as well as more control over their brand.
Need warehousing and chain fulfillment? Great.
Prefer to place orders and ship one case at a time? That works too.
You build your own strategy, and LibDib plugs in where needed.
Here are just a few ways LibDib’s à la carte approach can support your business:
✅ Warehousing & Fulfillment
With all the recent changes in California….do you need statewide delivery coverage? We’ve got full-service warehousing and logistics capabilities. But if you already have a storage solution or prefer to work with a specific warehouse—we’re flexible. Use ours, or bring your own.
✅ Merchandising & Brand Activation
Want boots-on-the-ground support for tastings, events, or store-level promotion? We work with trusted partners who specialize in alcohol industry merchandising and sampling. Tap into their services when you need them—skip them when you don’t.
✅ Sales Support & Broker Network
Not every brand has a full sales team. That’s where our network comes in. LibDib maintains a growing database of experienced brand ambassadors, brokers, and independent reps who are available to help drive placements and build awareness. You choose who fits your brand—and how much support you need.
And in today’s job market, that’s easier than ever. With major industry shifts underway, hundreds of skilled sales professionals are actively looking for new roles. Many have long-standing account relationships and deep market knowledge. Hire one to sell your product—and let LibDib take care of the rest: invoicing, compliance, logistics, reporting and reorders.
✅ Real-Time Tech + Insights
All LibDib Makers (that’s what we call our suppliers) get access to a modern, tech-forward dashboard. You’ll see orders, account activity, fulfillment timelines, and buyer data in real time. These insights are key to running your business—not just on LibDib, but across all your markets. Also included are real time forecasts, stale account data and much much more.
The alcohol distribution landscape is changing rapidly. Consolidation has left many brands without representation—or with limited visibility in massive portfolios. It’s a critical moment to reassess your strategy and consider smarter, more flexible options.
LibDib is built for this moment. We give you the legal path to market, plus the tools to scale. Our team works with your team, we build your playbook, and allow Suppliers to control their own growth.
Whether you are filling a gap in California or scaling nationwide, LibDib can support your goals. Add services as needed. No long-term contracts. No exclusivity. A distribution partner that adapts to you.
It’s time to think differently.
It’s time for Distribution à la Carte.
Ready to build your ideal distribution model?
Let’s talk. LibDib is ready when you are.
LibDib is the first fully licensed, three-tier distributor with a web platform. This platform allows Restaurants, Bars & Retailers (RB&Rs) to legally and efficiently purchase boutique wines and craft spirits made by Makers of all sizes. LibDib manages the delivery and handles all payment processing, for a streamlined distribution process.
Via LibDib, any Maker of specialty wine and craft spirits, can easily create an account and input their products of choice. After uploading a license and basic information, Makers define each SKU, calculats the listed wholesale price, and define where to distribute product—down to the account level.
Using LibDib, Buyers upload a license and purchase products online, streamlining the order process for both parties. Buyers can access sales materials within the platform, communicate directly with Makers, request samples, or set up automatic reorders or reminders. Buyers then receive the product via a LibDib distribution partner, 3PL or a common carrier (depending on the market and compliance regulations).
LibDib is available in more than 10 U.S. markets.
Title | Name | Phone | Extension | |
---|---|---|---|---|
Director, Maker Experience | Tanya Riesbeck | makers@libdib.com | 408-769-2129 | 1008 |
COO/CTO | Richard Brashears | richard.brashears@libdib.com | ||
CEO | Cheryl Durzy | cheryl.durzy@libdib.com | 408-769-2129 | |
Director, Reseller Experience | Helene Venegas | resellers@libdib.com | 408-769-2129 | 1002 |
Sr. Director of Marketing | Holly Nuss | holly.nuss@libdib.com | 408-769-2129 | 1013 |
Locations | Address | State | Country | Zip Code |
---|---|---|---|---|
Liberation Distribution, Inc. | 6980 Santa Teresa Blvd., Suite 201, San Jose | CA | United States of America | 95119 |