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Making Your Wine More Saleable

There are many, many wineries that consumers may visit throughout the U.S. and Canada (not to mention Europe, South America, South Africa, etc.) so why should wine drinkers or guests visit your winery? 

That is a question that each and every person who works in the winery should be able to answer, from the cellar workers to the office staff, from the salespeople to the tasting room staff, and anyone else who is in any way connected to the winery.

Ask your winery employees to provide you with lists of reasons (let’s say 10 to 20 reasons) why consumers should visit your winery. Also, make your own list.

The reasons can have everything or nothing to do with the wines. They may include the features that make your winery stand out or it may be:

  • Beautiful garden
  • Parklike setting
  • An interesting building
  • History of the building
  • History of the winery
  • The history of the generations that have owned the winery
  • Cheerfulness of the tasting room staff
  • Tour of the cellar
  • The fact that the owner/winemaker may be available to greet and talk with guests
  • The quality of the wines (of course)
  • Interesting varietals that guests can not taste at other wineries
  • Great restaurant
  • A beautiful patio where guests can sit, relax and taste wine
  • Unusual way the winery was founded
  • A different type of location
  • The great hospitality the guests receive from everyone connected with the winery.

Think about what makes your winery different or unique from others in the same area. Why does your winery stand out from the crowd of wineries around you? The most important of all the things I have mentioned is how guests are treated. Are they made to feel welcome, interesting, fun, and likable people? Are they complimented on their taste?

Tell me what is different about your winery, I would love to hear it. I can be reached at E@inshortmarketing.com.

wine-sales

About

Maverick Enterprises is an elite secondary closure provider for the wine, distilled spirits, and specialty foods industries.  We produce over 3 million capsules per day on our 24 production lines.  Maverick is a domestic supplier providing custom and stock closures to a majority of Napa Valley and Northern California as well as all across the United States. 


Our two facilities are located in Ukiah, CA in beautiful Mendocino County.  We are a fully vertically-integrated manufacturing facility which means we perform all functions in-house.  Maverick prints raw material with custom ink, slits the material and then forms the capsules all in their own facilities. 

However, what sets Maverick even more apart from anyone in the industry?  3 things: We take enormous pride in providing industry standards in customer care, technical services and high quality products you can't get anywhere else.


Call us today and find out how best we can help you with your capsule needs. 707-463-5591

                                                  

 

 


 

 

 

Contact

Contact List

Title Name Email Phone Extension
Sr. Customer Care Representative Debby De Lapo ddelapo@maverickcaps.com 707-234-6105
Customer Care Manager Myrinda Head mhead@maverickcaps.com 707-234-6108
Customer Care Representative Renee Caruso rcaruso@maverickcaps.com 707-234-6117
Customer Care Representative Robin Jamison rjamison@maverickcaps.com 707-234-610
VP of Quality Chet Koehn ckoehn@maverickcaps.com
Marketing Manager Guillaume Delecroix guillaume.delecroix@crealisgroup.com +33674995213

Location List

Locations Address State Country Zip Code
Fairfield Offices 2601 Maxwell Way, Fairfield CA United States of America 94534
Showroom 475 Aviation Blvd., Suite 130, Santa Rosa CA United States of America 95403
Maverick Enterprises, Inc. 751 East Gobbi Street, Ukiah CA United States of America 95482

List of Locations