1 Michael Owens Way, Perrysburg, OH, United States of America, 43551
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A Guide to Winning at the Shelf
Your packaging isn’t just design for design’s sake; you’re telling your brand story.
When done right, packaging speaks to emotions, bypassing logic to connect with buyers on a deeper level. When consumers feel good about a product, they’re more likely to embrace its value.
What emotions does your packaging evoke?
Read more about how you can make emotional connections with consumers through packaging: https://www.o-i.com/whitepaper-winning-at-the-shelf-intro/
O-I Setting the Standard for Excellence in Wine Bottling
Step into Booth #716 and discover the innovation behind O-I’s 100+ years of expertise in the wine bottle packaging industry. Our commitment is evident in our new lightweight 400-gram bottle options, designed to meet industry challenges head-on. The premium presence of glass ensures your brand stands out with unmatched quality and elegance. Engage with our team, explore our diverse offerings, and learn how O-I continues to set the standard for excellence in wine bottling. Don’t miss this opportunity to experience firsthand the craftsmanship and passion that define O-I.
O-I Glass (O-I)
Unified Symposium Booth: 716
O-I is the leading glass packaging manufacturer for local and global food and beverage brands. We believe glass packaging helps brands stand out, creates connections with consumers, doesn’t interfere with the contents and is 100% recyclable. O-I not only offers a variety of wine bottle selections, but we also have dedicated research and design teams ready to work with you to create a unique package that aligns with your brand’s story. We offer full package solutions from creation to execution and production to promotion. Our teams are ready to help you choose glass for your next brand package so consumers can experience your expertly crafted beverages. Contact us today to learn more.
Better Manufacturers Offer Benefits Beyond the Bottle
Keeping pace in today’s market requires wineries to juggle more considerations than ever. And while there are advantages to being a jack of all trades, navigating these other factors can distract from the winery’s main focus: making wine. By partnering with the right manufacturer, wineries can devote more energy to crafting their wine without ignoring other key elements required to launch a successful product.
As an industry-leading glass manufacturer, O-I offers wineries more than just beautiful bottles. Partners gain access to an in-house design team, superior sustainability initiatives, and over a century of market experience.
In-house design, out-of-the-box results
O-I’s team of designers have the branding skills and production experience to give your wine a stellar visual identity while considering the design limitations imposed by the glass manufacturing process. The exercise is easy on wineries, thanks to the award-winning design team’s ability to leverage their cross-functional expertise when bringing your packaging ideas to life.
Lower emissions with little effort
An increased number of today’s consumers are making purchase decisions based on a brand’s sustainability, and the wine market is no exception. To keep up, wineries are looking for ways to reduce their carbon footprint. O-I knows that this process can be overwhelming, which is why they’ve made it simple for wineries to achieve their sustainability goals without having to reinvent the wheel. By offering locally produced glass, lighter-weight designs, and leveraging local cullet supply, O-I is the ideal partner to help wineries achieve their sustainability goals.
Innovation through experience
As with the wine industry, O-I has spent a great deal of time and attention perfecting their processes. With a century plus in the industry, O-I is well versed in the challenges that arise when bottling and branding wine. While other manufacturers may avoid these restraints— O-I meets them head-on with innovative solutions. It’s in their DNA.
O-I’s story is consistently marked with innovation. In 1903, O-I revolutionized the packaging industry by inventing the first automatic bottle-making machine. Since then, the company has pioneered ambitious manufacturing processes, emphasized market intelligence to gain an edge, and championed production practices that continually raise the bar for the industry. Wineries can feel confident planning for their future with a manufacturer that values the past to pioneer positive change.
Creating a Sustainable Ecosystem from Vine to Vendor
Wineries continue to increase their efforts to reduce their carbon footprint. From harvesting grapes grown in more sustainably focused ways, to water conservation, and fostering healthier soils, there are many things that can be done in the vineyard to make a positive impact on the local ecosystem and wildlife habitat.
Beyond environmentally conscious agricultural practices, it is important that wineries look to vendors that operate with similar sustainability views. One impactful consideration is which organization you turn to for glass packaging. If you are looking to step up your efforts even further, there is a reason to choose O-I as that partner. Since 2017, the organization’s multi-pronged approach to sustainability has resulted in a nearly 20% reduction in greenhouse (GHG) emissions.
Taking a more granular look at O-I, there are other factors that make the organization a leader in the sustainable packaging space. Here are some points to consider when it comes to strengthening a sustainable vision for your brand.
Dive into O-I’s sustainability report.
Lighter bottles. Lighter footprint.
O-I’s lighter-weight glass bottles, which comprise one-third of their wine bottle portfolio, are supporting sustainable initiatives by offering a lower carbon footprint. “The lightweight portfolio is gaining considerable momentum, and we’re receiving a lot of positive feedback,” says Jon French, O-I Commercial Director, Wine. “Many of our customers have expressed that, if they haven’t already started moving into lightweight offerings, they are strongly considering the transition.”
One organization influencing the lightweight trend is the Sustainable Wine Roundtable (SWRT), which brings together retailers and wine industry leaders, from wineries to packaging producers, to create global standards for wine sustainability. O-I joined SWRT in March, becoming the first glassmaker among over 120 members. SWRT is championing bottles of 420 grams or less and has pledged to pursue joint trials with the glass industry to produce even lower-weight bottles of around 350 grams. O-I’s lightweight portfolio supports customers interested in getting on board with those initiatives.
“Some wine customers were initially hesitant to transition to lighter-weight bottles for fear that they would lose some of their brand equity,” says French. “One reason is that as an industry we have trained the consumer to think that premium wines should come in heavier bottles. We have addressed this concern in our design by accentuating the shoulders and adding a more substantial punt, so they still get all the premium equity from the bottle. As a result, we are starting to see momentum as wineries are pleasantly surprised to find these options are available in a lighter-weight package.”
Location, location, location.
Sustainability initiatives often target material ingredients and manufacturing practices, leaving transportation an overlooked part of the puzzle. Transportation can make a significant impact. According to O-I calculations, GHG emissions from transportation can be reduced by 69% when transporting from an O-I West Coast plant to Napa as opposed to transporting from China to Napa.* Purchasing glass from a local supplier reduces the miles that glass must be transported, lowering carbon emissions.
O-I has a major West Coast footprint, with plants in Kalama (Washington) Portland, (Oregon), and Tracy and Los Angeles (California). These plants are strategically located to service West Coast wine producers, helping them achieve their sustainability goals through limiting transport emissions.
Read more about sustainable wine packaging.
Move forward with O-I
Embrace sustainability without compromising your brand’s growth. Partner with O-I to see how you can improve the future of your brand, and of the planet. Reducing your carbon footprint is easy with O-I’s locally produced lightweight bottles.
Discover the partnership possibilities.
*Sources: World Resources Institute standards, and O-I internal calculations. *Local = From Kalama / Tracy. Calculations are based on a standard 750ml bottle weighing five hundred grams. Production numbers for China are based on an example Chinese plant running on natural gas in 2020. Transportation numbers for ocean transport are based on nautical miles per 100,000-ton ship, averaging around 19,900nm. Transportation on land assumes a standard seventeen -ton truck traveling from the point of production or port to Napa Valley.
Your winery could be more sustainable if you did these two things
Don't let weight hold you down.
O-I's selection of lighter weight glass bottles for wine continues to grow, adding to its already impressive array of packaging designs across the company's portfolio. Everyone knows glass is the perfect packaging solution to maintain the high quality and taste of your wine, but you don't have to settle for just an average bottle design. Glass alone is all-natural and completely sustainable, but lighter weight glass packaging takes it even further.
View O-I's e-catalog to see the complete wine glass packaging portfolio.
Use, Recycle and Repeat
Did you know that using more recycled glass in production reduces the carbon footprint? Glass supports a circular economy by being infinitely and 100% recyclable, making it the friendliest, most sustainable packaging option available.
O-I's target for recycled glass in our products (50% by 2030) just proves that we take recycling and its impact on a circular economy seriously. Because for every 10% of recycled glass used, carbon emissions are reduced by 5%.
Recycling glass only adds to the positive eco-friendly efforts brands can make. Choosing glass is just the first step. The second is choosing to recycle.
Learn more about the impacts of recycled glass at o-i.com.
The Best Kind of Waste is Zero Waste
Sustainability is more than a buzzword, and we are constantly striving to eliminate waste from our processes and products. O-I continues to progress in our ZERO WASTE efforts.
Learn more in our 2024 Sustainability Report: https://ow.ly/GjGQ50SI5sH
We invite you to join us in support of a sustainable future that creates value for all through glass packaging. 
From Backyard to Bottle: How Wineries Are Stepping Up Sustainably
Consumers are growing increasingly conscious of environmental impacts affecting our planet, and they are looking to brands to take steps to address them. Wineries are doing their part to answer the challenge with regenerative farming, precision agriculture technology, and green energy — which includes the implementation of sustainable packaging.
From bottle design to sourcing, many wineries have already implemented changes to their packaging to enhance their sustainability efforts. The use of glass itself offers a positive environmental impact because it is 100% recyclable and can continue to be recycled repeatedly without a loss in quality. A move to a locally sourced supplier who leverages recycled glass in new bottle production is making an even bigger impact.
“One way we’re transforming glass manufacturing is by trying to increase our recycled content to 50%. It's important to understand that glass packaging has only four simple ingredients: limestone, soda ash, silica sand and recycled glass, which we call cullet. Cullet melts at a lower temperature, so when we increase the level of cullet that goes into our batch, the furnaces require less energy, and this results in fewer emissions. You can see why keeping glass in the manufacturing stream and out of the landfill is so important,” said Randy Burns, Chief Sustainability & Corporate Affairs Officer at O-I Glass.
Purchasing glass from a local supplier reduces the miles that glass has to be transported, which lowers carbon emissions. O-I’s West Coast footprint, with plants in Kalama (Washington), Portland (Oregon), and Tracy and Los Angeles (California) is perfectly suited to service the local West Coast wine producers.
The combination of local and recycled glass is a powerful example of how the circular economy works by reducing raw material usage and recapturing waste to manufacture new materials and products. To enhance the circular economy, O-I Glass partnered in a joint venture called Glass to Glass to establish a recycling cullet processing facility in Oregon.
“We call that circularity ‘From Backyard to Bottle,’ said Jon French, Commercial Director of Wine at O-I Glass. “We have four strategically located glass plants on the West Coast to accommodate local production of glass that has a high-cullet content. Wineries from Seattle to Los Angeles are direct beneficiaries of local glass deliveries that will assist them in reducing their carbon footprint.”
The issue that is making the move to higher recycled content more difficult for some glass manufacturers is simple — it’s accessibility. “Recycling is a complex topic, and the picture varies dramatically. Some communities have strong existing support, but others do not,” notes Randy Burns.
That strong existing support is evident in Oregon. As O-I Glass Sales Manager Martha Halper points out, the Glass to Glass initiative makes it an extremely well-supported market. “Glass to Glass receives all the glass recycled in the state of Oregon. Since Oregon is the most successful state in the country for recycling, it is a substantial amount. The recycling facility is within 15 minutes of our Portland plant and about 45 minutes from our Kalama plant, both producing wine bottles for the local market. This proximity allows both of our plants to use very high rates of cullet to produce glass. If we can’t use it all for nearby Oregon and Washington wineries, it goes to our California plants in Tracy and Los Angeles.”
As O-I has demonstrated, the importance of continuing to keep glass in the manufacturing stream will only grow. The recently released 2024 Sustainability Report proves O-I's dedication for a brighter future in preserving our planet, communities and people — one bottle at a time.
Join Us on the Journey of Sustainability: O-I's 2024 Report is Here!
Sustainability is a journey, and through it all, the path is paved by innovation. O-I is one of the leaders in food and beverage glass packaging, and no one understands scalable glass packaging innovation like we do.
✅ Glass melting efficiencies
✅ Value chain improvements for positive impact
✅ Innovative tech exploration into alternative fuels
And we're just getting started. Watch a message from our Chief Sustainability and Corporate Affairs Officer, Randy Burns, as he talks about why making the glass manufacturing process more sustainable matters to us.
Download our updated 2024 Sustainability Report on our website at https://ow.ly/J7SW50Srlwj to see how we’re progressing on our journey.
We are confident that glass is the ideal sustainable packaging material. So join us on our sustainability journey by choosing a packaging that's not only good for your carefully-crafted wine, but good for the planet as well.
#sustainabilityreport #innovation #glasspackaging #circulareconomy #chooseglass
Brand-Building Glass Packaging: Wine Customer Awarded for Impactful Design
Congratulations to our French wine customer, Vignerons des Terres Secrètes, for winning the "Best Design & Packaging" award in the wine category this year by The Drinks Business, a world-leading beverage trade publication, for their limited-edition Saint-Véran Révélis cuvée.
Vignerons des Terres Secrètes wanted a bottle worthy of the dedicated work in their vineyard and cellar. They found their solution with O-I's Design Services, specifically O-I EXPRESSIONS SIGNATURE. This allowed Vignerons des Terres Secrètes to best express the unique character of this wine with the power of impactful packaging design.
Learn more about the benefits of packaging design at https://www.o-i.com/innovation/glass-bottle-design/.
Does Taste Matter? Then Glass Wins
No matter who you are or what type of wine you produce, wine deserves to be in packaging that won’t impact the taste. Pass on those hints of floral, oak and fruit flavors to consumers as you intended.
Take pride in your carefully crafted wines, and choose the friendliest packaging on earth, locally supplied to reduce greenhouse gas emissions even further. Need we say more?
Click here to see why glass is the most sustainable product to package in and why glass wins when taste matters.
About
Owens-Illinois (O-I) is proud to be the maker of the world’s most sustainable package – the glass container. We are the leading global manufacturer of glass bottles and jars – serving customers in beer, wine, spirits, food, non-alcoholic beverages, cosmetics and pharmaceuticals. Our customers represent the world’s best-known food and beverage brands. O-I operates 77 glass production plants in 23 countries, employing over 26,000 people. Our global headquarters and many of our science, engineering and R&D teams are located in Perrysburg, Ohio.
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