King Estate, a leading pioneer in Oregon wine country, engaged Affinity Creative Group to help commemorate their 25th Anniversary of outstanding wine production in the Pacific Northwest. The client was determined to really make a statement around this special occasion and challenged Affinity to develop distinctive branding and unique packaging to hold two bottles of their finest estate Pinot Noir and Pinot Gris. The wine branding, design and packaging specialist responded by creating a special 25th Anniversary metal label for the two bottles along with a distinctive “presentation case” that conveys luxury, exclusivity and craftsmanship.

The labels are actually embossed pewter-metal that is hand applied to each bottle. The secondary package was created using powder coated MDF with a substantial embossed foil logo that echoes the design of the label and underscores the high value of this limited edition release. The case opens with precision thanks to a perfectly placed piano hinge along the top edge of this one of a kind gift box.

The project incorporates many principles of luxury branding and packaging, including use of layers, textures and subdued tones. Ed Rice, Director of Strategy, Affinity Creative Group, remarked, "This 25th Anniversary package for King Estate underscores the importance of design intent, material selection and product staging. There is no doubt that the recipient of this Special Edition will have an unforgettable experience, and feel quite special, indeed."

Affinity Creative Group is a Brand Design, Digital Media and Retail Display agency that provides clients of all sizes with clever strategy, engaging creativity and efficient implementation services. You can learn more by visiting, or calling, 707-558-0744.

King Estate Winery