Gnarly Head challenged Packagingarts to design and execute a realistic old vine for a flexible mass display. Using conventional materials to replicate the level of detail and complexity in a natural vine would be impossible. The piece's size was another problem: in its final form, the vine would be too large to ship.

The Packagingarts solution was a grapevine display crafted with a combination of new technology and old-fashioned artistry. The display was rendered using CAD drawings from a natural grapevine. With these renders, a mold was hand-tooled in clay. Each mold defined the level of detail in a natural vine. We used cast resin to show every nook and cranny. After casting, each vine was hand-rubbed and painted to create a natural patina in a four-stage process. The vine was designed to be broken down into four main parts to allow for easy assembly in market and minimal shipping costs.

The final product is an authentic and impressive in-store statement as bold as the brand itself. Resting on a wooden base with permanent branding, this vine can be plussed up with décor kits for seasonal holidays or stand alone as a strong branding statement and destination piece.