Healdsburg, CA, March 23, 2022 - Wine Industry Network (WIN) has opened registration for packXplore, a conference dedicated to helping wineries and wine brands discover and navigate the wide world of wine packaging.

The event will be held on Wednesday, May 25, 2022 at the Hyatt Regency Sonoma Wine Country, in Santa Rosa, CA.

This year’s topics will include:

• Performance by Package Type; Emerging Trends in the Marketplace

• Breaking Glass Norms in Wine

• Creating a Consumer Experience with Wine Packaging

• Brand Evolution vs. Revolution?

In addition to the conference sessions, attendees have the opportunity to visit with exhibiting wine packaging companies, enjoy a beautiful outdoor lunch prepared by the Hyatt Regency Chef, and have the opportunity to attend a special end-of-day networking social featuring local wines.

“Packaging is such an important element in the marketing of wine and while we talk about it a lot, it’s not enough,” says George Christie, President and CEO of Wine Industry Network. “It’s a topic that’s been underserved in our industry, and we felt compelled to address that with the launch of packXplore. We’re incredibly excited to be in person in May 2022.”

Registration for the event is now open. Seating is limited. Table-top exhibits and sponsorships are also limited. For more information about session topics and speakers, becoming a sponsor or exhibitor, and to register for the event, please visit packXplore.com or email info@packxplore.com.

About Wine Industry Network (WIN):

Wine Industry Network is THE business resource for the North American Wine Industry sharing news and information, supplying products and service resources, and providing education & industry networking opportunities.

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