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Wine Industry Advisor
Wine Industry Advisor
June 11, 2025

Whether your winery is new to marketing or wants to make existing campaigns more effective, RFM analysis is a great place to begin. In a DTC landscape where every marketing dollar matters, RFM helps ensure you direct those dollars to

Recency, Frequency and Monetary Value: Elevating Your Winery's Marketing Is as Easy as R-F-M

How a Time-Tested Segmentation Strategy Can Maximize Your DTC Potential By Alex Caffarini In an April 28 article, I discussed how wineries can harness

RFM marketing

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Protea Financial
Protea Financial
June 11, 2025

Local accounting firm recognized nationally

We’re honored to share that Protea Financial has been recognized as one of the ...read more

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Wine Industry Advisor
Wine Industry Advisor
June 10, 2025


Today's #winebiz news for #wineindustry professionals...

Afternoon Brief: Inside NYC's Wine Retail Apocalypse: How Tariffs, Pot and Ozempic Are Decimating Wine Retailers

From the dramatic fall of storied institutions to the rise and subsequent struggles of digital innovators, the wine retail sector presents a case study of an industry in flux...

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