With the holiday selling season quickly approaching, wineries are facing the familiar challenge of determining which trade promotions are actually driving sales while there's still time to act.

Distributor incentives, retail promotions, and pricing programs represent significant investments during OND. Yet many suppliers won't have a clear picture of their effectiveness until weeks, or often even months, after the season ends.

A depletion-first approach to wholesale data is changing that equation, helping suppliers connect promotional investments to actual case movement, evaluate performance across markets, and identify opportunities, all on-demand.

DataBacon explores why timely, connected data is becoming increasingly important to the wine industry's holiday trade spend decisions.

Read the full article here: OND Trade Spend and Promotions Are Your Biggest Bet. Is Your Data Up to It?