Your Holiday Marketing Mix Has Room for One More Channel

Email remains essential to winery DTC marketing, but the holiday season brings a familiar challenge: more messages, more promotions, and more competition for attention.

WIN Member VinterActive is offering a different way to expand that communication mix with its 2026 Wine Club Holiday App Sprint, designed to help wineries launch a custom-branded mobile app before holiday campaigns reach full speed.

Accepted participants receive a custom myWineClubApp™, with a first working version ready for review within two business days and a consumer-ready app targeted for approximately one week. The program also includes preference-based member notifications, launch tools, a holiday app marketing plan, four personalized coaching sessions over six weeks, and complimentary setup and onboarding.

The initial Holiday Sprint is limited to up to five wine brands, with a Founding Pioneer rate of $99/month.

For wineries already thinking about holiday releases, club communications, events, and year-end promotions, this is an opportunity to explore another permission-based channel before the busiest selling season arrives.

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The WIN Marketplace isn’t only a place to find grapes, bulk wine, or used equipment.

Wine businesses also use it to put specialized services in front of the people who may need them, from production and vineyard support to marketing, consulting, logistics, technology, and other expertise.

For wineries, that means another place to discover solutions to the business challenges sitting alongside harvest and production. For service providers, it creates an opportunity to explain what they do and reach a highly focused wine-industry audience.

💡 List risk-free: Use promo code MARKETPLACE for a FREE 90-day listing on WIN Marketplace.

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