“Headless ecommerce” sounds complicated. The idea behind it is actually pretty simple: Your website and your ecommerce platform don’t have to be the same thing.

Traditionally, changing ecommerce platforms could mean rebuilding or migrating your winery website along with it. That can turn what should be a technology decision into a much larger, slower and more expensive website project. Bottle360’s new headless commerce interface separates the two. Your winery can keep its existing website on WordPress, Wix, Squarespace, Shopify, Weebly, GoDaddy, BigCommerce or another platform that allows embedded code, while Bottle360 powers the store, cart, checkout, club management, allocations and product catalog behind it. And the store doesn’t have to look bolted on. Bottle360’s Styling Studio carries your fonts, colors, spacing, buttons and layout rules into the storefront so the shopping experience remains consistent with your brand. Maybe the best part, wineries can do this design themselves or their designer now has tools that greatly reduce their work load.

The practical takeaway? Choose the website platform that works for your brand. Choose the ecommerce platform that works for your business. You no longer have to assume changing one means changing both.

Learn more about Bottle360’s new headless commerce