The TTB will approve a wine called Booty Call. It'll approve Cheap Ass Wine. What it won't approve is a name that implies your grapes came from somewhere they didn't.

Yesterday I shared a list of wacky names the feds signed off on. The follow-up: If those cleared, what actually gets a name rejected?

Short list:

→ A place with wine meaning you don't qualify for. "Sonoma Ridge" on a wine that isn't from Sonoma comes back.
→ A health halo — "clean," "detox," anything that sounds good-for-you.
→ A swipe at a competitor.
→ Actual obscenity, which is a surprisingly high bar (see: Booty Call).

Crude and silly are fine. Misleading is what earns a Needs Correction.

The name is the one part of the label the TTB leaves entirely to you. The rest— alcohol statement, net contents, the warning — isn't optional, and that's usually where a label won't pass muster.

Read the full blog here: https://www.colaclear.com/blog/how-to-name-a-wine/