Berlin Packaging takes a distinctly different approach to optimize packaging sustainability. Since we are the world’s largest Hybrid Packaging Supplier, Berlin Packaging is not beholden to a specific material or process and can source components of all significant substrates via our relationships with more than 900 packaging converters around the globe. 

In some instances, consumer packaged goods (CPG) companies have fallen prey to the fallacy that packaging sustainability is simply a function of adding post-consumer (aka “recycled”) material in place of virgin material. The cause of this narrow approach is often the finite capabilities of those CPG companies’ packaging suppliers. For example, it’s logical that, when asked for sustainable options, converters with heavy capital investments in extrusion blow molding equipment will steer brand owners toward HDPE, although another material and process could have delivered a superior environmental impact. 

To achieve optimum packaging sustainability outcomes, Berlin Packaging strongly recommends CPG companies employ a comprehensive and robust strategy that takes a holistic view and analysis of all aspects of its packaging — from functionality, performance, and aesthetics to distribution and consumer interaction — to find the best solutions for their applications.

Here are 5 elements of a robust sustainable packaging strategy.