October through December is the busiest stretch of the year for many wineries. Distributors reorder ahead of the holidays, restaurants stock up for holiday menus, and corporate gift orders keep coming in. For many beverage alcohol businesses, OND can represent 30 to 40% of annual sales.
It’s also when spreadsheet inventory tends to fall apart. A wholesale order gets keyed in twice. The tasting room sells the last cases of a wine a distributor already committed to. Pricing gets confirmed over email, paperwork gets written up by hand, and someone has to remember to deduct inventory after the order ships.
When reorders spike, the bottleneck usually isn’t demand. It’s the time it takes to get each order out the door, and the confidence your team has in the numbers behind it.
The wineries that sell the most wholesale in OND know exactly what they have, where it’s going, and what it’s earning them. InnoVint SUPPLY keeps one live inventory count across the business, so wholesale orders pull from the same number thats always up to date. Your sales team never commits cases that aren’t there, and never leaves revenue on the table because they weren’t sure what was left.
“Our team can now use SUPPLY and know exactly what our inventory is at any point in time, for any product,” says Dan Salinas, Sales Admin Specialist at Schug. “We don’t oversell or undersell. I trust the numbers in it.”
A few ways to get your wholesale operation holiday-ready:
Fulfill from one place that you can trust through all the holiday movement. With SUPPLY’s Wholesale Order Management, you create the order, manage the customer, and fulfill the shipment in one system. When an order ships, bonded and tax-paid inventory depletes automatically. Wineries using SUPPLY are reporting 5+ hours saved per week on order and inventory management.
Stop entering invoices twice. Create the invoice once from the same screen as the order, then export it for QuickBooks, one at a time or in bulk.
Know which accounts are making you money. Holiday deals and volume pricing can hide thin margins. SUPPLY’s COGS tracking shows true cost alongside every order, and reporting by customer shows revenue and profit per account, so you know where to push in December.
Walk into year-end with clean records. Every order, edit, and fulfillment is logged with the invoice, bill of lading, and purchase order attached, so January counts don’t turn into a hunt through old files.
Wholesale Order Management, the QuickBooks invoice workflow, and expanded COGS tracking are all live now for every winery on InnoVint SUPPLY.
For the full guide, read 5 Ways to Get Your Inventory Holiday-Ready Before the Rush