From Crisis to Solution - The Trucordia Journey

For the past couple months, we've told you a story about an insurance crisis and a solution designed to solve it. If you've been following Trucordia's journey, you know the arc: the California FAIR Plan isn't working for independent wineries. Rising premiums. Shrinking coverage. One-size-fits-all policies designed for a different industry.

Then came Trucordia—a national insurance brokerage with decades of wine industry expertise and a 40-year veteran leading the charge to build something different.

Where We Started

When Trucordia first announced their proprietary wine industry insurance program, it was more than a product launch. It was a declaration that independent wineries deserve insurance designed for their reality, not insurance designed forty years ago for someone else's.

The program was built with one mission: provide broader coverage at more affordable pricing than the FAIR Plan, with terms and conditions negotiated specifically for wine industry needs.

Where We Are Now

After months of development, underwriting discussions, and refinement, Trucordia's proprietary program is in its final stages.

Insurance company partners are pleased with what they're seeing. And here's the best part: most wineries have no losses. That clean claims history is proving to be a massive advantage in pricing conversations. It reduces risk. It builds confidence. And it means better rates for everyone.

But there's one critical step remaining.

The Final Push

Trucordia is requesting loss history documentation from wineries participating in the program. This information is essential for insurance company underwriters to finalize pricing and coverage terms.

If you're like most wineries, you have no losses. If that's you, your participation in this final phase is critical. Here's why:

The more complete data Trucordia's insurance partners receive, the more confident they can be in offering competitive rates and broader coverage. Your participation directly influences whether this program launches as planned—and how favorable the terms will be.

What You Need to Do (It's Simple)

Option 1: You Have Loss History
Provide a 5-year loss run/claims history report dated within the past 90 days.

Option 2: You Have No Losses (Most Wineries)
Sign a No Known Loss Letter certifying no losses over the past 5 years. Trucordia provides a template. Copy it onto your letterhead, fill in your policy dates, sign, and email back.

That's it. One letter. One email. That's all it takes to participate in bringing this program to life.

What This Means for Your Winery

When this program launches, it's not just another insurance option. It's relief built by someone who understands wine. It's coverage designed specifically for the risks you face. It's pricing that reflects your clean claims history and strong operational practices.

It's the alternative independent wineries have been waiting for.

Ready to Participate?

Contact Chet Laws at Trucordia:

Email: chet.laws@trucordia.com
Phone: 707-484-6847

Include your:

• No Known Loss Letter (signed), OR

• 5-year loss run/claims history report

Once Trucordia receives your documentation, you'll be in the weekly batch sent to insurance underwriters. As the program nears finalization, you'll be among the first to know.

The Opportunity is Here

For months, we've talked about what could be. Now it's time to make it real. Your winery's participation—one simple letter—could help finalize the program that brings genuine relief to independent wineries across California.

The final push is here. The time to act is now.