Dear wine friends,

Let me cut to the chase.

Here are three key takeaways from Enolytics’ DTC SNAPSHOT for September:

Still contracting, only slower.

The industry is still contracting. What has shifted in pockets of the data is the rate, not the direction.

Club members still rule!

Losing a club member is meaningfully harder to replace than it was two years ago. Pressure-test both your club retention protocols ahead of October shipments, and your post-visit follow-up sequences.

The good news? There IS some!

September delivered something wineries have been asking for all year: more tasting room traffic.

Read the SNAPSHOT for yourself →

It’s free for all to access – headlines, WISE Triple Score, and deeper analysis.

It’s part of Enolytics’ information-sharing, always to boost awareness and keep everyone up-to-date.

Any ideas? Suggestions? Questions? We’d love to hear them.

Drop us a line anytime at cathy@enolytics.com.

Warm regards,

Cathy Huyghe

Co-founder & CEO, Enolytics