FOR IMMEDIATE RELEASE
New integration delivers PourUp reservations and guest data directly into Bottle360’s DTC platform, so winery teams can manage bookings where they already work.
SEATTLE, WA — November 4, 2026 — Bottle360, the direct-to-consumer commerce platform built for wineries, today announced a partnership with PourUp, the wine discovery and reservation platform that helps people find wineries, explore tasting experiences, and plan their next visit. Through the partnership, Bottle360 wineries gain a new channel to reach guests who are actively planning trips to wine country, and every reservation flows straight into the Bottle360 system POS and admin panel.
One Connected System, from Discovery to Tasting Room
With the new integration, reservations made on PourUp arrive automatically in Bottle360, alongside customer relationship management (CRM) data shared between the two platforms. Guest details such as club memberships and table preferences are connected across both systems, so winery teams see the full picture of each visitor in the Bottle360 POS and admin panel they use every day.
That means no double entry, no switching between tools, and no guesswork when a guest walks through the door. A club member who books through PourUp is recognized as a club member in Bottle360, and the team can tailor the visit from the moment the reservation lands.
Helping Guests Find the Right Experience
PourUp brings each winery’s story, photos, wines, tasting menus, events, and amenities together in one detailed profile. Whether a winery offers intimate seated tastings, vineyard tours, or a family-friendly afternoon, guests can quickly see which experience fits them.
Through PourUp, visitors can search wineries by location, wine preference, price range, and amenities; explore tasting menus, upcoming events, and other details; and book a confirmed visit in just a few taps.
What the Partners Are Saying
“Wineries tell us their best guests are the ones who come looking for them,” said Katherine Adams, CEO of Bottle360. “PourUp puts our wineries in front of people who are already planning a visit. With this integration, those reservations and guest details land right where the winery team works every day, on the POS and in the admin panel. Pair that with PourUp’s drag-and-drop table mapping, and managing a busy tasting room gets a lot easier.”
“Working with Bottle360 has been one of the easiest partnerships we’ve had,” said James Litton, Co-Founder of PourUp. “Tim, Katherine and the team are responsive, generous with their time and genuinely care about getting things right for wineries. They treat us like a partner, not a vendor, and that shows in how quickly the integration came together. We’re lucky to be building alongside them.”
“PourUp represents the future of wine tourism in Oregon. This platform doesn't just connect wineries with visitors, it elevates the entire experience,” said Anna Maria Ponzi, Oregon Wine Industry Leader, and Former Owner and Past President of Ponzi Vineyards. “As someone who has dedicated 35+ years to building our wine industry, I'm thrilled to see innovation that brings together passionate wine lovers with Oregon's world-class wineries in such a seamless, thoughtful way. PourUp is transforming how we share our stories, our wines, and our passion with the world.”
Availability
The PourUp reservations integration is available to Bottle360 wineries starting today, November 4, 2026. Wineries interested in seeing how PourUp works with Bottle360 can request a demo.
About Bottle360
Bottle360 is a leading direct-to-consumer (DTC) ecommerce, club, and POS platform designed specifically for the wine industry. It offers a comprehensive suite of tools for inventory management, shipping, compliance, taxes, reports, marketing, and more, as well as sales across tasting rooms, clubs, subscriptions, events, and online channels. Bottle360 empowers wineries to increase sales with less effort and reduced costs, streamlining daily operations so they can focus on what they do best: making great wine and connecting with customers. Founded in 2018 and based in Seattle, Washington, Bottle360 is led by a team with 25 years of providing retail, hospitality, and ecommerce POS and payment systems. Learn more at bottlethreesixty.com.
About PourUp
PourUp is where a day in wine country starts. Guests search wineries by region, wine style, price, and amenities, compare tasting experiences side by side, and book a confirmed time slot in a few taps. Profiles show the wines, the tasting menus, the view, and what’s happening this weekend. Wineries get a reservation system built for tasting rooms, with table management and a direct line to guests already planning their visit. PourUp is based in Portland, Oregon, and is available on the web, iOS, and Android. Learn more at pourup.com.
Media Contact
Dan Pendergast
Marketing Manager, Bottle360
danp@bottlethreesixty.com
1-800-450-9864
bottlethreesixty.com
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