In this WIN Insider episode, George interviews Julie Pedroncelli St. John, board president and founding winery owner, and Katie Ambrosi, the new executive director of Wine Road, a regional association founded in 1976 that promotes wineries and lodging throughout northern Sonoma County. Julie and Katie discuss the organization’s 50-year evolution from a simple visitor map to a major regional brand hosting signature events like Barrel Tasting, Winter Wineland, and Wine & Food Affair, while adapting to changing market conditions.

Katie brings fresh creative energy to her new role, aiming to refresh marketing and events while honoring traditions, and both leaders emphasize making wine accessible for younger consumers facing affordability challenges. They highlight upcoming initiatives including the landmark 50th Anniversary Gala and “Sip Into the Weekend” program, capturing the Wine Road’s journey and optimistic outlook for the region’s future.

Learn More: https://www.wineroad.com

Learn More About Wine Roads 50th Year Anniversary Event: https://www.wineroad.com/members/members-events/50years/