How are wineries attracting today's consumers?

Discover three sessions exploring DTC,
non-alcoholic wines, and marketing on a budget.

Reaching today’s wine consumer requires more than relying on what worked before.

Consumer habits are changing. Wineries are rethinking how they build loyalty, where they connect with customers, and how they make limited marketing dollars work harder.

At the 2026 WIN Expo, the Sales & Marketing Conference Track brings together three sessions focused on those challenges - from what 500 wineries can tell us about the changing DTC landscape, to the opportunities emerging around non-alcoholic wine, to practical strategies for building brand equity without a major budget.

Effective Marketing on a Budget: Building Brand Equity Through Consistency, Clarity, and Authenticity

Limited budgets and small teams don’t have to mean limited marketing impact. This session looks at how small and mid-sized wineries can build visibility and brand equity while navigating rising advertising costs, distribution challenges, and limited bandwidth. Through practical examples, we'll explore how email, organic social, trade relationships, and other accessible channels can work together to create consistent, effective marketing without trying to be everywhere at once. Make Your Marketing Budget Work Harder →

Non‑Alcoholic Wine Marketing Strategies to Celebrate the Expanded Consumer Landscape

Moderation is changing when, where and how consumers drink wine, and creating new opportunities for the category. Drawing from current consumer research and emerging trends, this session explores who is choosing non-alcoholic wine, the occasions driving demand and how wineries can position these products effectively. Hear strategies for reaching consumers across traditional and emerging channels while expanding the occasions where wine can have a place. Explore the Expanding Wine Consumer →

DTC Reinvented: What 500 Wineries Reveal About Clubs, Loyalty & Collaboration

What separates wineries finding success in DTC from those struggling to maintain momentum? Drawing from data across 500 wineries, this session examines what top performers are doing differently and how smaller operations can rethink clubs, loyalty, and existing assets without major budgets. Speakers will also explore collaborations, pop-ups, partnerships and events that help wineries reach consumers beyond the tasting room and build lasting relationships. See What’s Working in DTC →

Reach Today’s Wine Consumer.
DTC. Emerging Categories. Smarter Marketing.

Three sessions. Real industry data.
Practical ideas wineries can take back to their businesses.