On June 30, Mark Sherfy, MBV and Ziv Attia, PhD will be at the UC ANR Connect Demo Day at the UCANR Hopland Research and Extension Center.

These are the events we enjoy most. Real vineyard conditions, technology in the ground, and conversations with growers focused on practical outcomes, not theory. Water remains one of the biggest variables in wine grape production. Costs continue to rise, allocations remain uncertain, and every irrigation decision carries real financial consequences. In many cases, the difference between protecting quality and protecting margin comes down to timing.

At Phytech, we combine continuous plant monitoring, soil and climate data, and high-resolution satellite imagery to help growers make better irrigation decisions at the block level.

“The vine tells you what it needs every day. Our job is to help growers translate that signal into action.” — Ziv Attia, Head of Agronomy.

“Growers aren’t looking for more data. They’re looking for confidence in their decisions. When irrigation timing improves, everything downstream gets easier.” — Mark Sherfy, Strategic Accounts

If you’re growing wine or table grapes in Northern California, stop by and say hello. We’d love to hear what challenges you’re seeing in the field this season. Register Now