Spring is in the air! And summer’s about to come in hot.

Wineries around the country are gearing up for a summer season in the Tasting Room, and I gotta tell ya.

There’s a fair amount of anxiety. Will traffic be down? How about consumer spend?

There’s also uncertainty. Are new staff trained up and ready? How will visitor trends vary this year from what we’re used to?

Is it even possible to “win” in the Tasting Room this summer, with so many variables up in the air?

It is indeed possible, and we have a lineup of your peers and colleagues who not only know how to win, even in this time of uncertainty, but are ready to share their strategies with you.

They’re doing it smartly, with innovative strategies. And they’re doing it through data.

You can too. They will show you.

Please join us this Friday at 11 am PST for a deep dive into data-driven strategies to boost Tasting Room revenue through data. Registration link is here.

We’re incredibly excited to announce our guest speaker lineup!

• Kristin Bodmer, Director of Operations, Big Cork Vineyards

• Liz Mercer, Instructor, WISE Academy

• Kateland Harvey, Director of Sales and Marketing, Domaine Drouhin

Kristin, Kateland and Liz are READY for summer. We’re ready for summer.

Are you?

Let’s GO.

Please ping me with any questions or ideas.

Thank you, as always —

Cathy