How did David defeat Goliath? He had better tech:)
The power of SMS wine marketing is a force-multiplier that small wineries can leverage to out-compete larger rivalsMost of the time, the odds are stacked against small businesses.
But for a brief moment in time, the enormous power of SMS marketing is now available to help even the smallest wineries achieve record sales results that would make larger wineries jealous.
That's why we're sharing our latest article, "Small is Beautiful - SMS Marketing is the Secret Weapon for Small Wineries."
With text messaging generating 32-times more customer engagement than email, a list of 300 SMS contacts can outperform a list of 10,000 email addresses – giving small businesses a rare chance to out-compete larger rivals.
Do any of your customers use their phones when they taste your wine?
How hard would it be to print a simple QR code inviting wine tasters to join your private text messaging list?
And as in-person wine tasting regains momentum this year, do you think you could build a small SMS list that doesn’t require awkward conversations or deciphering the handwriting of a guest?
Then, congratulations!
You’re ready to defeat Goliath in the DTC wine marketing arena.
Across wineries of all sizes, an email list of 10,000 names generates about the same DTC wine sales as 300 SMS subscribers. And with 1000 SMS subscribers, you’re going to need a bigger warehouse.
NOW'S THE TIME FOR SMALLER WINERIES TO START TEXTING
While big businesses expend more and more resources squeezing the last remaining revenue from their old email lists, savvy wine marketers focusing on text marketing now can outperform vastly larger competitors by the end of summer.
If you’re ready to gain a first-mover advantage with SMS wine marketing, your time is now. Your window for beating the odds is open.
Happy Selling!


