If club growth feels harder right now, here’s one simple place to look:
Are you still marketing to everyone the same way?
Because a tasting room guest who bought twice is not the same as a loyal club member.
An event attendee is not the same as a lapsed buyer.
A high-value customer probably should not get the exact same message as someone who barely knows your brand.
In this market, smarter marketing usually does not mean more marketing.
It means sending the right message to the right group.
A simple tip for this week:
Pick one audience from your database and give them a message that actually fits.
For example:
club members who have not purchased beyond their shipment
event guests who have not come back to buy
past spring buyers who have not ordered yet this year
That is where email, SMS, and CRM data start becoming real revenue tools.
And for wineries ready to grow, Activ8 brings the power of AI-driven email marketing through a smart Klaviyo integration built to convert.
With Activ8 Commerce, wineries can connect sales, club activity, eCommerce, and customer data in one place — making it easier to segment smartly and follow up with purpose.
The right message to the right customer still works.
Start now with PRO for just $29/mo.
Sign up by June 15 to take advantage of this offer.