AI Marketing Readiness Report 2026 | Wine Industry Data

New research: How ready is the wine industry for AI marketing?

The Weinheimer Group has released its 2026 AI Marketing Readiness Survey, the first primary research study of its kind focused on AI adoption among winery operators and marketing decision-makers.

Key findings from the verified respondent set:

— The majority of winery operators have not yet integrated AI into their marketing workflows, though awareness is high and directional intent to act is growing.

— When asked what would move them toward adoption, respondents identified education and a clear starting point as the primary catalysts, ahead of budget or access to tools.

— AI-powered search visibility is emerging as a priority concern. Operators are beginning to ask how their winery appears when a consumer queries an AI assistant for a recommendation.

The findings are grounded in responses from verified wine industry professionals and presented alongside my VINTAGE2 AI marketing roadmap framework.

Note that all of these findings are directional as it can be challenging I've learned to pull winery folks away from their work to share their perspectives. Thank you to all of those who participated.

I also welcome your perspective!