Premier Cru Solutions, a digital marketing agency for premium and luxury wineries, has released The Performance Marketing Playbook in partnership with Pour Now. The free five-part guide walks alcohol beverage marketers through setting a trackable goal, planning campaigns in order, and reading results market by market. It proves its merit with one winery's live two-market Meta campaign, which returned 2.67x demand on ad spend in three weeks. Release 1 opens with a simple rule: if you can't count the action, it isn't performance marketing. Get the playbook [here]