A clear-eyed assessment of the state DTC sales for wineries
This report expands the applications from individual wineries to the industry as a whole, by anonymizing and aggregating literally tens of millions of data records, with analysis powered by Enolytics.
A candid portrayal of the data
Sourced from the largest repository of DTC data, this report answers the wine industry’s most pressing questions about the current DTC landscape and its future.
Many wineries saw negative results within their DTC programs in 2023 – it’s true – but not all wineries, and not across the board. These insights empower wineries to adapt and thrive in the face of adversity, charting a course towards improved performance.
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