Release 2 of The Performance Marketing Playbook, written by Premier Cru Solutions in partnership with Pour Now, explains why alcohol brands face a tougher path to measurable advertising: the three-tier system, added ad platform review, and a trail that goes cold once the shopper leaves to buy a bottle at retail. The release lays out three standards for every alcohol campaign and shows how sending ads to a shoppable Pour Now Listing of licensed retailers keeps the path to purchase measurable. Download the free playbook at [LINK].