Pour Now wins a 2026 WINnovation Award

Wine marketing is doing the heavy lifting, making shoppers want to buy. Getting the shopper to the cart - and measuring the value of demand delivered to both DTC and 3T - has always been the missing piece.

That gap is why Pour Now exists, and we’re honored that Wine Industry Network recognized our work with a 2026 WINnovation Award, alongside FloraPulse, InnoVint, MA Silva, and Saga Robotics.

Here’s the moment we built Pour Now for. A shopper sees your campaign, opens your newsletter, visits the "Where to Buy" page of your website, or scans your QR code, and they’re excited to buy your wine. Then they have to figure out who carries the wine, whether it’s in stock, and what surprises await at checkout. Every extra step between “I want that” and “add to cart” is a chance to lose them.

Pour Now puts that shopper on the fastest path to purchase. We aggregate live product catalogs from more than 30,000 e-commerce-enabled retailers, matching over 100 million product offers, and turn them into shoppable listings your brand can place at the end of almost any marketing effort. Shoppers see and shop at licensed retailers where your wine is available right now, including your DTC store. For winery marketing and sales teams, that means omnichannel marketing attribution that you can use to support your growth. The conversation goes from "here's what we spent" to "here's the demand we delivered".

You make the shopper want to buy. We get them to the cart.

Thank you to the WIN team for the recognition, and to the hundreds of brands who use Pour Now every day to help their shoppers buy.

Want to be one of them? Visit launch.pour.now to get started.