The Annual Wine Industry Expo (WIN Expo) is the largest trade show and conference in the heart of California Wine Country and is the 2nd largest wine industry show in North America. Established in 2012 by Wine Industry Network, WIN Expo is considered a must-attend event and has become an integral part of the North Coast wine industry, with more than 2,000 wine professionals attending each year.

The trade show features more than 250 exhibitors presenting the latest products and services available, along with a robust educational conference focusing on four distinct tracks — Winemaking & Production, Sales & Marketing, Strategy & Leadership, and Vineyard & Growers. The event is hosted at the Sonoma County Fairgrounds in Santa Rosa, CA, 9:00am – 4:00pm, on Thursday, December 3, 2026.